| | - Marketing research : an integrated approach (2003) / Wilson, Alan M.
- Marketing research : an international approach (2006) / Schmidt, Marcus J.
- Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
- International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
- Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Applied marketing research (1992) / Moutinho, Luiz
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Consumers (2002) / Arnould, Eric J.
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Consumer behavior (1996) / Wells, William
- Advertising. (4th ed, 2000) / White, Roderick
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Applied consumer behaviour (1996) / Evans, Martin
- Global marketing strategy (1998) / Chee, Harold
- International marketing (8th ed, 2000) / Terpstra, Vern
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
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