Brand management| (1998) / De Chernatony, L.

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Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul A new brand world : 8 principles for achieving brand leadership in the 21st century (2002) / Bedbury, Scott Brands and branding (2003) / Clifton, Rita Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Successful branding (2001) / Choudhury, Pran Understanding brands : by 10 people who do (1991) / Cowley, Don The corporate brand (1997) / Ind, Nicholas Harvard business review on brand management. (1999) The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus Branding : a key marketing tool (1987) / Murphy, John M. Buyer attitudes and brand choice behavior. (1970) / Day, George S. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Corporate communication (3rd ed, 2003) / Argenti, Paul A. Retail power plays : from trading to brand leadership : strategies for building retail brand value (1997) / Wileman, Andrew Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Brands and branding (2004) / Clifton, Rita International retailing : trends and strategies (1995) / McGoldrick, Peter J. Marketing (2nd ed, 1999) / Hill, Elizabeth Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Advertising management (5th ed, 1996) / Batra, Rajeev Strategic public relations (1995) / Hart, Norman A. Consumer behavior (3rd ed, 1994) / Wilkie, William L. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre The practice of public relations (4th ed, 1995) / Black, Sam International marketing (8th ed, 2000) / Terpstra, Vern Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Principles of services marketing (1994) / Palmer, Adrian Direct and database marketing (1997) / McCorkell, Graeme Consumer behavior (9th ed, 2001) / Blackwell, Roger D. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Cases in retail management (1994) / McGoldrick, Peter J. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Marketing research (6th ed, 2001) / Chisnall, Peter M. Retail product management : buying and merchandising (2000) / Varley, Rosemary Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. The management and practice of public relations (1995) / Stone, Norman Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Business studies (2nd ed, 1999) / Hall, Dave Consumers (2002) / Arnould, Eric J. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley The marketing research process (4th ed, 1995) / Crimp, Margaret Advertising. (4th ed, 2000) / White, Roderick Retail strategy : planning and control (2000) / Walters, David Strategic marketing (8th ed, 2006) / Cravens, David W. Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin The customer service planner. (1992) / Christopher, Martin Public relations principles and practice. (1997) / Kitchen, Philip Applied consumer behaviour (1996) / Evans, Martin Retail marketing (2nd ed, 2002) / McGoldrick, Peter J. Consumer behavior (8th ed, 1995) / Engel, James F. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Global marketing strategy (1998) / Chee, Harold Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Management : theory and practice. (5th ed, 1996) / Cole, G. A. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E. Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. Marketing (1998) / Lancaster, Geoffrey A.