Journal of consumer marketing

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JOURNALS		BOOKS
International journal of pharmaceutical and healthcare marketing PRism Journal of business market management CanadExport (English ed.) Advances in statistical analysis : AStA : a journal of the German Statistical Society PC/Computing (New York, N.Y.) Journal of international food & agribusiness marketing International journal of medical marketing Chemosensory perception American journal of business Advertising age's business marketing Journal of international consumer marketing Marketing letters Judgment and decision making Australasian marketing journal MC technology marketing intelligence Journal of relationship marketing (Binghamton, N.Y.) Business America America's community banker Plastics additives & compounding Research in engineering design Journal of the Academy of Marketing Science Journal of research for consumers Pricing strategy & practice International journal of e-business research Publishing research quarterly American journal of business Journal of Euro-marketing Direct (Stamford, Conn.) Telecommunications international Debt3 Journal of promotion management Journal of database marketing & customer strategy management Journal of health care marketing International review of retail, distribution and consumer research Emerging markets review Journal of interactive marketing Statistical methods & applications Financial world Journal of current issues and research in advertising Advances in consumer research Journal of marketing communications International journal of wine business research International journal of marketing studies Gases & welding distributor III-Vs review Journal of consumer culture Tourismos International journal of electronic commerce Journal of intellectual property law & practice Journal of product & brand management Journal of the Academy of Marketing Science Journal of consumer behaviour Journal of consumer psychology Federal reserve bulletin UNLV gaming research & review journal International journal on media management (Saint Gall, Switzerland) Potentials (Minneapolis, Minn.) Journal of nonprofit & public sector marketing International journal of business science & applied management Journal of marketing theory and practice Journal of economics & management strategy Journal of database marketing Journal of targeting, measurement and analysis for marketing Data mining and knowledge discovery Bank marketing Harvard journal of law & technology Marketing science (Providence, R.I.) Experimental economics : a journal of the Economic Science Association Journal of brand management Adweek (Southeast edition) Journal of management research (Las Vegas, Nev.) European view Creativity and innovation management Journal of retailing Journal of electronic commerce research Journal of advertising research Electronic markets Journal of marketing research Urban forum (Johannesburg) Bulletin of the American Society for Information Science and Technology IOMA's report on managing credit, receivables & collections Marketing research (Chicago, Ill.) Canadian business review International journal of research in marketing Handbook of business strategy Journal of consumer policy South Dakota business review Journal of the Market Research Society Finance and stochastics Direct marketing International journal of market research Journal of marketing management Journal of international marketing (East Lansing, Mich.) NZ marketing magazine Survey of current business Real estate issues International journal of wine marketing Management & marketing (Craiova, Romania) Journal of services marketing		Relationship marketing (2009) / Godson, Mark Relationship marketing : exploring relational strategies in marketing (4th ed, 2011) / Egan, John Branded nation : the marketing of Megachurch, College Inc. and Museumworld (2005) / Twitchell, James B. The next big thing : spotting and forecasting consumer trends for profit (2009) / Higham, William The practice of public relations (10th ed, 2007) / Seitel, Fraser P. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn The practice of public relations (11th ed, 2011) / Seitel, Fraser P. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel Online public relations : a practical guide to developing an online strategy in the world of social media. (2nd ed, 2009) / Phillips, David Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Global marketing management (5th ed, 2011) / Kotabe, Masaaki From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Transnational management : text, cases, and readings in cross-border management. (6th ed, 2011) / Bartlett, Christopher A. Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy Strategic advertising management (3rd ed, 2009) / Percy, Larry Marketing research. (10th ed, 2011) / Aaker, David A. Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend The social media marketing book (2010) / Zarrella, Dan Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex Strategic database marketing (3rd ed, 2006) / Hughes, Arthur Middleton Social marketing : principles and practice (2003) / Donovan, Robert J., Ph. D. Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! (2nd ed, 2002) / Holtz, Shel Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane The fundamentals of branding (2009) / Davis, Melissa Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Consumer psychology (2010) / Jansson-Boyd, Cathrine V. International marketing : strategy and theory (5th ed, 2009) / Onkvisit, Sak Consumers (2nd ed, 2004) / Arnould, Eric J. Financial services marketing : a reader (1997) / Meidan, Arthur Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi Financial services marketing : an international guide to principles and practice (2007) / Ennew, Christine Marketing the e-Business. (2nd ed, 2008) / Harris, Lisa Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Consumer behaviour (2nd ed, 2009) / Evans, Martin Strategic market management (9th ed, 2011) / Aaker, David A. Understanding emerging markets : building business BRIC by brick (2007) / Pelle, Stefano Marketing plans : how to prepare them, how to use them. (7th ed, 2011) / McDonald, Malcolm Customer care excellence : how to create an effective customer focus (5th ed, 2008) / Cook, Sarah Strategic marketing (9th ed, 2009) / Cravens, David W. Public relations and the social web : how to use social media and web 2.0 in communications (2009) / Brown, Rob Customer relationship management : a databased approach (2006) / Kumar, V. Study skills for speakers of English as a second language (2003) / Lewis, Marilyn The rise of brands (2007) / Moor, Liz Tourism : the business of travel (2006) / Cook, Roy A. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Customer satisfaction : the customer experience through the customer's eyes (2007) / Hill, Nigel Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Social entrepreneurship : new models of sustainable social change (2006) / Nicholls, Alex Brands and branding (2nd ed, 2009) / Clifton, Rita Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Financial markets and institutions (6th ed, 2009) / Mishkin, Frederic S. International marketing (13th ed, 2007) / Cateora, Philip R. Market segmentation : how to do it, how to profit from it (4th ed, 2010) / McDonald, Malcolm Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer Financial services marketing (2000) / Harrison, Tina Marketing in travel and tourism (4th ed, 2009) / Middleton, Victor T. C. A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen Strategic brand management (2007) / Elliott, Richard The corporate social responsibility reader (2008) / Burchell, Jon Hotel management and operations (5th ed, 2011) / O'Fallon, Michael J. Integrated marketing communications (2nd ed, 2005) / Pickton, David Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Principles of corporate finance. Richard A. Brealey, Stewart C. Myers, Franklin Allen. (9th ed, 2008) / Brealey, Richard A. Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Research methods in business studies. Pervez Ghauri, Kjell Grønhaug. (4th ed, 2010) / Ghauri, Pervez N. Marketing strategies : a contemporary approach. (2nd ed, 2007) / Ranchhod, Ashok Marketing strategy : the difference between marketing and markets (3rd ed, 2007) / Fifield, Paul Advertising : principles & practice. (8th ed, 2009) / Wells, William The economics of the European Union : policy and analysis. (4th ed, 2007) / Artis, Michael J. Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme Marketing financial services (2nd ed, 2010) / Farquhar, Jillian Dawes International human resource management : managing people in a multinational context (5th ed, 2008) / Dowling, Peter Lovemarks : the future beyond brands (2004) / Roberts, Kevin The practice of advertising (5th ed, 2005) / Mackay, Adrian Strategic marketing : creating competitive advantage (2006) / West, Douglas C. The handbook of international trade : a guide to the principles and practice of export (2nd ed, 2008) / Sherlock, Jim The fundamentals of marketing (2010) / Russell, Edward Business research methods : a practical approach (2009) / Cameron, Sheila Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. International business : the challenge of global competition (11th ed, 2008) / Ball, Donald Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Perspectives on supply chain management and logistics : creating competitive organisations in the 21st century (2007) / Sweeney, Edward Financial analysis (2nd ed, 1995) / Rees, Bill Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. Services marketing : integrating customer focus across the firm (5th ed, 2009) / Zeithaml, Valarie A. Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Marketing communications : a European perspective (2nd ed, 2004) / Pelsmacker, Patrick de