Branding in action : cases and strategies for profitable brand management| (1993) / Hankinson, Graham

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Journal of advertising research Journal of consumer marketing		Designing brand experiences (2005) / Landa, Robin A new brand world : 8 principles for achieving brand leadership in the 21st century (2002) / Bedbury, Scott Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane The corporate brand (1997) / Ind, Nicholas The world's greatest brands (1996) / Kochan, Nick Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham Brain tattoos : creating unique brands that stick in your customers' minds (2005) / Post, Karen Brand power (1994) / Stobart, Paul Brands : the new wealth creators (1998) / Hart, Susannah Branding : a key marketing tool (1987) / Murphy, John M. Brand management (1998) / De Chernatony, L. Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt Understanding brands : by 10 people who do (1991) / Cowley, Don Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. The economics of the brand : a marketing analysis (1986) / Watkins, Trevor Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc Harvard business review on brand management. (1999) Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul The 22 immutable laws of branding (2000) / Ries, Al Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M. The handbook of brand management (1992) / Arnold, David Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Global marketing : foreign entry, local marketing, and global management (1997) / Johansson, Johny K. Successful branding (2001) / Choudhury, Pran Corporate cultures and global brands (2004) / Rothacher, Albrecht Brands and branding (2003) / Clifton, Rita Branding : from brief to finished solution (2002) / Mono (Firm) Strategic brand management (2007) / Elliott, Richard Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Brands and branding (2004) / Clifton, Rita Understanding and designing market research (2nd ed, 2002) / Webb, John R. The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Marketing in the digital age (2nd ed, 2001) / O'Connor, John Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Positioning : the battle for your mind (1st ed, 1986) / Ries, Al Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline Retail power plays : from trading to brand leadership : strategies for building retail brand value (1997) / Wileman, Andrew Perfect PR (1999) / Maitland, Iain Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R. Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John Corporate communication (3rd ed, 2003) / Argenti, Paul A. The fundamentals of corporate communication. (1999) / Dolphin, Richard R. The management and marketing of services (1993) / Mudie, Peter The internationalisation of retailing (1995) / Akehurst, Gary Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick International marketing strategy (5th ed, 2005) / Bradley, Frank Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Customer relationship management : concepts and tools (2004) / Buttle, Francis Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin Marketing strategies for competitive advantage (2000) / Adcock, Dennis Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen Strategic public relations (1995) / Hart, Norman A. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. Applied marketing research (1992) / Moutinho, Luiz The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Retail marketing (1999) / Omar, Ogenyi Ad worlds : brands, media, audiences (1998) / Myers, Greg Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Direct and database marketing (1997) / McCorkell, Graeme Consumer behavior and managerial decision making (1999) / Kardes, Frank R. Consumers (2002) / Arnould, Eric J. International retailing (1997) / Alexander, Nicholas Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane The management and practice of public relations (1995) / Stone, Norman Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. International marketing (8th ed, 2000) / Terpstra, Vern Cases in retail management (1994) / McGoldrick, Peter J. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis International retailing : trends and strategies (1995) / McGoldrick, Peter J. Marketing research (6th ed, 2001) / Chisnall, Peter M. Marketing communications (1983) / Coulson-Thomas, Colin Strategic marketing (8th ed, 2006) / Cravens, David W. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Consumer behavior (9th ed, 2001) / Blackwell, Roger D. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre International marketing (2000) / Cateora, Philip R. Advertising. (4th ed, 2000) / White, Roderick Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Service quality in hospitality organizations (1996) / Olsen, Michael D. The marketing research process (4th ed, 1995) / Crimp, Margaret The marketing casebook : cases and concepts (1994) / Dibb, Sally Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Applied consumer behaviour (1996) / Evans, Martin Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Consumer behavior (8th ed, 1995) / Engel, James F. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Innovation and change in organizations (1995) / King, Nigel