Marketing magazine (Toronto)

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JOURNALS		BOOKS
Zeitschrift für Planung & Unternehmenssteuerung Asian journal of communication Circulation management (Springfield, Or.) Club industry Sports marketing Latin American business review (Binghamton, N.Y.) Judgment and decision making Direct (Stamford, Conn.) Adweek (Southeast edition) Creativity and innovation management Journal of leisure property Debt3 Journal of current issues and research in advertising Journal of promotion management International journal of medical marketing PROMO (Danbury, Conn.) MC technology marketing intelligence Convenience store news Journal of marketing communications Catalog age International journal of marketing studies IOMA's report on managing credit, receivables & collections Journal of database marketing Interactive marketing National underwriter (Life, health/financial services ed.) Display & design ideas Gases & welding distributor Medical marketing & media Journal of sensory studies People & strategy : journal of the Human Resource Planning Society Journal of consumer culture NZ marketing magazine Advanced materials (Weinheim) Journal of the Academy of Marketing Science Supermarket business Direct marketing Ward's dealer business Human Factors in Ergonomics and Manufacturing and Service Industries Journal of advertising research Admedia Advertising age's business marketing Manager update Banking strategies Brown journal of world affairs Food & beverage packaging (Troy, Mich.) B&T Magazine International journal of electronic commerce Professional builder (1993) Retail traffic Multinational business review Marketing letters Roofing siding insulation Federal reserve bulletin Potentials (Minneapolis, Minn.) American journal of business International review of finance Financial services review (Greenwich, Conn.) Journal of professional services marketing Response (Duluth, Minn.) Bulletin of the American Society for Information Science and Technology Journal of brand management Ecology (Durham) Journal of the Academy of Marketing Science Sport marketing quarterly Journal of marketing theory and practice Teaching business ethics (Dordrecht) International journal of advertising Treasury & risk Journal of cultural economics Precision marketing License! global Economic development journal : EDJ Bank marketing Journal of nonprofit & public sector marketing B to B Global cosmetic industry International journal of nonprofit and voluntary sector marketing Journal of targeting, measurement and analysis for marketing Art business news Media (Hong Kong, China : 1988) Communication arts Publishing research quarterly International journal of event and festival management International journal of wine marketing Brandweek (New York, N.Y.) Sales & marketing management Indiana business magazine Journal of Euro-marketing Adweek (2003) Journal of international consumer marketing Bank technology news Corporate meetings & incentives Economic review (Atlanta, Ga.) Montana business quarterly Learned publishing Commercial law bulletin (Chicago, Ill.) Canadian journal of higher education (1975) Journal of wine research ABA bank marketing Latin trade		Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. The fundamentals of branding (2009) / Davis, Melissa Financial services marketing : a reader (1997) / Meidan, Arthur Marketing the e-Business. (2nd ed, 2008) / Harris, Lisa The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Sport public relations : managing organizational communication (2006) / Stoldt, G. Clayton Strategic market management (9th ed, 2011) / Aaker, David A. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Developing successful sport marketing plans (2nd ed, 2005) / Stotlar, David Kent Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Marketing research. (10th ed, 2011) / Aaker, David A. Routledge handbook of sports sponsorship : successful strategies (2007) / Ferrand, Alain Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. International marketing (13th ed, 2007) / Cateora, Philip R. Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Strategic marketing (9th ed, 2009) / Cravens, David W. Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Customer satisfaction : the customer experience through the customer's eyes (2007) / Hill, Nigel Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Event management : for tourism, cultural, business and sporting events (3rd ed, 2007) / Van der Wagen, Lynn Strategic marketing for nonprofit organizations (4th ed, 1991) / Kotler, Philip Sponsorship : for a return on investment (2007) / Masterman, Guy Case studies in sport marketing (2003) / Pitts, Brenda G. Consumer behavior (5th ed, 1998) / Mowen, John C. Direct marketing in practice (2002) / Thomas, Brian Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend The fundamentals of marketing (2010) / Russell, Edward Customer relationship management : a databased approach (2006) / Kumar, V. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. The project workout : a toolkit for reaping the rewards from all your business projects (3rd ed, 2005) / Buttrick, Robert Strategic management (5th ed, 2009) / Lynch, Richard L. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm Retailing : an introduction (5th ed, 2004) / Cox, Roger International business (6th ed, 2010) / Griffin, Ricky W. Managing exports : navigating the complex rules, controls, barriers, and laws (2003) / Reynolds, Frank Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de Developing successful sport sponsorship plans (2001) / Stotlar, David K. Corporate event project management (2002) / O'Toole, William Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. The event manager's bible : the complete guide to planning and organising a voluntary or public event (3rd ed, 2009) / Conway, Des Brands and branding (2004) / Clifton, Rita Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Integrated marketing communications (2nd ed, 2005) / Pickton, David Meeting & event planning for dummies (2003) / Friedmann, Susan A. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Managing change : a strategic approach to organizational dynamics (5th ed, 2009) / Burnes, Bernard Strategic marketing : creating competitive advantage (2006) / West, Douglas C. Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. Researching and writing dissertations : a complete guide for business and management students (2009) / Horn, Roy Principles of marketing (13th ed, 2010) / Kotler, Philip Strategic management and business policy : concepts and cases (11th ed, 2008) / Wheelen, Thomas L. Advertising (2006) / Yeshin, Tony Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Marketing management and strategy (4th ed, 2006) / Doyle, Peter2003 Human resource management for events : managing the event workforce (2007) / Van der Wagen, Lynn Business research methods (10th ed, 2008) / Cooper, Donald R. Professional event coordination (2004) / Silvers, Julia Rutherford Building great customer experiences (2002) / Shaw, Colin The business of sport management (2004) / Beech, John Mastering international trade (2003) / Marshall, Chris Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A. E-marketing. (4th ed, 2006) / Strauss, Judy Consumer behaviour (2nd ed, 2009) / Evans, Martin Contemporary strategy analysis : text and cases (7th ed, 2010) / Grant, Robert M. The practice of advertising (5th ed, 2005) / Mackay, Adrian Business research methods (2011) / Quinlan, Christina The practice of supply chain management : where theory and application converge (2005) / Harrison, Terry P. Accounting and finance in business (4th ed, 1996) / Bendrey, Mike Marketing (2008) / Baines, Paul Event management : for tourism, cultural, business, and sporting events (2005) / Van der Wagen, Lynn Event management & event tourism (2nd ed, 2005) / Getz, Donald Consumer behaviour : a European perspective (1998) / Antonides, Gerrit Marketing research (7th ed, 2005) / Chisnall, Peter M. Business research methods : a practical approach (2009) / Cameron, Sheila Business research methods (2nd ed, 2008) / Blumberg, Boris Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg Accounting for managers (4th ed, 2008) / Abraham, Anne E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave Human resource management (10th ed, 2005) / Dessler, Gary