Corporate reputation : managing the new strategic asset| (1992) / Smythe, John

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		The corporate personality : an inquiry into the nature of corporate identity (1978) / Olins, Wally The corporate image : strategies for effective identity programmes (1992) / Ind, Nicholas Company image and reality : a critique of corporate communications (1996) / Bernstein, David The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham The management and practice of public relations (1995) / Stone, Norman Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Public relations principles and practice. (1997) / Kitchen, Philip Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul