Company image and reality : a critique of corporate communications| (1996) / Bernstein, David

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		Effective personal communication skills for public relations (2006) / Green, Andy The corporate personality : an inquiry into the nature of corporate identity (1978) / Olins, Wally The new guide to identity : how to create and sustain change through managing identity (1995) / Olins, Wolff The art of identity : creating and managing a successful corporate identity (2000) / Rowden, Mark Corporate reputation : managing the new strategic asset (1992) / Smythe, John The corporate image : strategies for effective identity programmes (1992) / Ind, Nicholas Managing public relations (1984) / Grunig, James E. The public relations handbook (2nd ed, 2004) / Theaker, Alison Public relations in practice (2nd ed, 2003) / Gregory, Anne Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. The practice of advertising (4th ed, 1995) / Hart, Norman A. All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Public relations strategy (2001) / Oliver, Sandra This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Creativity in public relations (2nd ed, 2001) / Green, Andy Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael The management and practice of public relations (1995) / Stone, Norman Ad worlds : brands, media, audiences (1998) / Myers, Greg Media ownership : the economics and politics of convergence and concentration in the UK and European media (2002) / Doyle, Gillian Media, technology and society : a history from the telegraph to the internet. (1998) / Winston, Brian Public relations techniques (2nd ed, 1994) / Jefkins, Frank William The practice of public relations (4th ed, 1995) / Black, Sam Public relations principles and practice. (1997) / Kitchen, Philip Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg Journalism ethics and regulation (2nd ed, 2007) / Frost, Chris Advertising. (4th ed, 2000) / White, Roderick Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Applied consumer behaviour (1996) / Evans, Martin