| | - Customer care. (1996)
- Product development : meeting the challenge of the design-marketing interface (1995) / Bruce, Margaret
- New products management (6th ed, 2000) / Crawford, C. Merle
- New product success stories : lessons from leading innovators (1995) / Thomas, Robert J.
- Winning the new product development battle (rev ed, 1993) / Floyd, Thomas D.
- Successful product development : lessons from American and British firms (1990) / Johne, F. A.
- Step-by-step QFD : customer-driven product design (2nd ed, 1997) / Terninko, John
- Managing technological innovation (4th ed, 1992) / Twiss, Brian C.
- Direct and database marketing (1997) / McCorkell, Graeme
- Innovation management and new product development (3rd ed, 2005) / Trott, Paul
- International marketing and export management (3rd ed, 1998) / Albaum, Gerald
- Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E.
- International marketing and export management (2nd ed, 1994) / Albaum, Gerald S.
- International retailing : trends and strategies (1995) / McGoldrick, Peter J.
- Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
- International retailing (1997) / Alexander, Nicholas
- Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- Customer care : strategy for the 90s. (1994) / Cardwell, Margaret
- The customer service planner. (1992) / Christopher, Martin
- Cases in retail management (1994) / McGoldrick, Peter J.
- Winning at new products : accelerating the process from idea to launch (3rd ed, 2001) / Cooper, Robert G.
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- Principles of services marketing (1994) / Palmer, Adrian
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- Logistics : the strategic issues (1992) / Christopher, Martin
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry
- Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
|