| JOURNALS | | BOOKS |
| | - Strategic public relations (1995) / Hart, Norman A.
- Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
- International retailing (1997) / Alexander, Nicholas
- The management and practice of public relations (1995) / Stone, Norman
- Public relations principles and practice. (1997) / Kitchen, Philip
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Applied consumer behaviour (1996) / Evans, Martin
- The marketing research process (4th ed, 1995) / Crimp, Margaret
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