Public relations ethics| (1995) / Seib, Philip M.

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		Introduction to public relations (1989) / Black, Sam Precision public relations (1988) / Hiebert, Ray Eldon Handbook of public relations (6th ed, 2001) / Skinner, Chris Public relations in practice : a casebook (1990) / Moss, Danny Public relations in practice (2nd ed, 2003) / Gregory, Anne Public relations strategy (2001) / Oliver, Sandra Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L. Public relations in Britain : a history of professional practice in the 20th century (2004) / L'Etang, Jacquie Public relations (5th ed, 1998) / Jefkins, Frank Creativity in public relations (2nd ed, 2001) / Green, Andy The practice of public relations (4th ed, 1995) / Black, Sam Public relations principles and practice. (1997) / Kitchen, Philip Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Strategic public relations (1995) / Hart, Norman A. The practice of advertising (4th ed, 1995) / Hart, Norman A. All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger The public relations handbook (2nd ed, 2004) / Theaker, Alison Mastering public relations (2004) / Davis, Anthony Public relations : contemporary issues and techniques (2004) / Baines, Paul Online public relations (2001) / Phillips, David Television across Europe : a comparative introduction (2000) / Wieten, Jan Perfect PR (1999) / Maitland, Iain A social history of the media : from Gutenberg to the Internet (2002) / Briggs, Asa The fundamentals of corporate communication. (1999) / Dolphin, Richard R. The fundamentals of advertising (1985) / Wilmshurst, John Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. The management and practice of public relations (1995) / Stone, Norman How advertising works : a review of current thinking (1992) / McDonald, Colin Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Quality : total customer service (1992) / Taylor, Lynda King Advertising management (5th ed, 1996) / Batra, Rajeev Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley News and journalism in the UK (4th ed, 2003) / McNair, Brian Marketing communications (1983) / Coulson-Thomas, Colin The BBC and public service broadcasting (1986) / MacCabe, Colin Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen Documentary : a history of the non-fiction film (2nd ed, 1993) / Barnouw, Erik Quality: sustaining customer service (1993) / Taylor, Lynda King Fashion buying (2001) / Goworek, Helen Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh European media studies (2005) / Williams, Kevin International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. A beginner's guide to social theory (2003) / Best, Shaun Consumer behavior : in fashion (2004) / Solomon, Michael R. Media policy : convergence, concentration and commerce (1998) / Siune, Karen Celebrity sells (2004) / Pringle, Hamish Direct and database marketing (1997) / McCorkell, Graeme Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. The customer service planner. (1992) / Christopher, Martin Applied marketing research (1992) / Moutinho, Luiz Image & representation : key concepts in media studies (1998) / Lacey, Nick Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Fashion marketing (2nd ed, 2002) / Easey, Mike Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Consumer culture (1996) / Lury, Celia Understanding media theory (2003) / Williams, Kevin Media ethics and self regulation (2000) / Frost, Chris Principles of services marketing (1994) / Palmer, Adrian Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Corporate strategy and business planning (1996) / Bennett, Roger Audience analysis (1997) / McQuail, Denis Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Advertising. (4th ed, 2000) / White, Roderick The marketing research process (4th ed, 1995) / Crimp, Margaret Consumer behavior (8th ed, 1995) / Engel, James F.