| | - Beyond 2000 : the future of direct marketing (1994) / Reitman, Jerry I. [electronic book]
- Marketing research (5th ed, 1997) / Chisnall, Peter M.
- Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian
- International marketing and export management (2nd ed, 1994) / Albaum, Gerald S.
- Readings in global marketing (1995) / Czinkota, Michael R.
- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- The marketing of services (1984) / Cowell, Donald W.
- The marketing communications process (1976) / DeLozier, M Wayne
- Global marketing strategy (1995) / Douglas, Susan P.
- Global marketing management (4th ed, 1999) / Quelch, John A.
- Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip
- Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
- Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H.
- The management and marketing of services (1993) / Mudie, Peter
- Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John
- Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R.
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- International retailing (1997) / Alexander, Nicholas
- Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
- Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E.
- Customer care : strategy for the 90s. (1994) / Cardwell, Margaret
- International marketing and export management (3rd ed, 1998) / Albaum, Gerald
- Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Direct and database marketing (1997) / McCorkell, Graeme
- Key issues in business ethics (1989) / Donaldson, John
- Applied marketing research (1992) / Moutinho, Luiz
- Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M.
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F.
- Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A.
- Marketing communications (1983) / Coulson-Thomas, Colin
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Principles of services marketing (1994) / Palmer, Adrian
- The customer service planner. (1992) / Christopher, Martin
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- Global marketing strategy (1998) / Chee, Harold
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- International marketing (8th ed, 2000) / Terpstra, Vern
- Corporate strategy and business planning (1996) / Bennett, Roger
- Global shift : transforming the world economy. (3rd ed, 1998) / Dicken, Peter
- Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A.
- Management. (6th ed, 1995) / Stoner, James A. F.
- Organisational behaviour and analysis : an integrated approach (1998) / Rollinson, Derek
- European business : issue-based approach (1996) / Welford, Richard
- Operations and the management of change. (1997) / Gilgeous, Victor
- Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.
- Marketing (1998) / Lancaster, Geoffrey A.
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