Adweek (2003)

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JOURNALS		BOOKS
Advertising age's business marketing Supermarket business Publishing research quarterly Journal of international food & agribusiness marketing Journal of current issues and research in advertising Journal of intellectual property law & practice Journal of sensory studies Direct (Stamford, Conn.) American journal of business MC technology marketing intelligence Journal of marketing communications Gases & welding distributor License! global Response (Duluth, Minn.) Debt3 Harvard journal of law & technology International journal of flexible manufacturing systems Of counsel (New York, N.Y.) International journal of medical marketing PROMO (Danbury, Conn.) Quantitative marketing and economics Catalog age Advisor today Food & beverage packaging (Troy, Mich.) Journal of database marketing Rural telecommunications Commercial law bulletin (Chicago, Ill.) CIO insight Art business news SMT (Tulsa, Okla.) Boulder County business report Licensing journal Journal of promotion management Interiors (New York, N.Y. 1978) Pulp & paper NZ marketing magazine EventDV Journal of interactive marketing Journal of theoretical and applied electronic commerce research PC week (U.S. ed.) Public relations news People & strategy : journal of the Human Resource Planning Society Adweek. Western advertising news Customer relationship management (Malibu, Calif.) Precision marketing Indiana business magazine Bank technology news Link-Up (Minneapolis, Minn. 1983) Marketing research (Chicago, Ill.) Australasian marketing journal Learned publishing Journal of hospitality and tourism technology Journal of relationship marketing (Binghamton, N.Y.) Journal of global marketing Antitrust bulletin Journal of international consumer marketing B to B Electronic commerce research and applications B&T Magazine Journal of electronic commerce research Profit (Toronto) Multichannel merchant Marketing letters Media (Hong Kong, China : 1988) International journal of marketing studies Asian studies review ABA bank marketing Journal of marketing practice : applied marketing science Brandweek (New York, N.Y.) National jeweler Marketing science (Providence, R.I.) JCK (Highlands Ranch, Colo.) Mergers & acquisitions report SGB Japanese economic review (Oxford, England) Women in business (Kansas City, Mo.) Retail traffic Journal of East-West business Medical marketing & media Treasury & risk Journal of marketing theory and practice Marketing magazine (Toronto) International journal of wine marketing Airfinance journal Mediaweek (New York, N.Y.) Brand strategy Sales & marketing management Journal of database marketing & customer strategy management National petroleum news Global Journal of Flexible Systems Management Manager update Telephony Journal of the Academy of Marketing Science TWICE Journal of public policy & marketing Laser focus world Bank marketing Monthly report of the Deutsche Bundesbank IOMA's report on managing credit, receivables & collections Telecommunications policy		The practice of public relations (11th ed, 2011) / Seitel, Fraser P. The social media marketing book (2010) / Zarrella, Dan Market research in practice : a guide to the basics (2004) / Hague, Paul N. Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex Marketing plans : how to prepare them, how to use them. (7th ed, 2011) / McDonald, Malcolm From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Strategic advertising management (3rd ed, 2009) / Percy, Larry Export practice and management (5th ed, 2006) / Branch, Alan E. Marketing research. (10th ed, 2011) / Aaker, David A. Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Brands and branding (2nd ed, 2009) / Clifton, Rita Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. Lovemarks : the future beyond brands (2004) / Roberts, Kevin Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Strategic market management (9th ed, 2011) / Aaker, David A. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Consumers (2nd ed, 2004) / Arnould, Eric J. Strategic management : concepts and cases (12th ed, 2009) / David, Fred R. Public relations and the social web : how to use social media and web 2.0 in communications (2009) / Brown, Rob Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme Value-based marketing : marketing strategies for corporate growth and shareholder value (2000) / Doyle, P. Marketing (2nd ed, 2011) / Baines, Paul The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Multinational enterprise and economic analysis (3rd ed, 2007) / Caves, Richard E. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. The practice of advertising (5th ed, 2005) / Mackay, Adrian Strategic operations management (2nd ed, 2005) / Brown, Steve A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen International marketing (13th ed, 2007) / Cateora, Philip R. The fundamentals of marketing (2010) / Russell, Edward Advertising : principles & practice. (8th ed, 2009) / Wells, William Financial analysis (2nd ed, 1995) / Rees, Bill Quantitative approaches in business studies (6th ed, 2003) / Morris, Clare Mobile marketing : the message revolution (2002) / Haig, Matt Global marketing management (4th ed, 2008) / Kotabe, Masaaki Managing innovation : integrating technological, market and organizational change. (4th ed, 2009) / Tidd, Joseph Economics (11th ed, 2007) / Lipsey, Richard G. Strategic marketing (9th ed, 2009) / Cravens, David W. Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Consumer behaviour (2nd ed, 2009) / Evans, Martin Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm Business research methods (2nd ed, 2008) / Blumberg, Boris Accounting for managers : interpreting accounting information for decision-making (3rd ed, 2009) / Collier, Paul M. Integrated marketing communications (2nd ed, 2005) / Pickton, David Supply chain management : an introduction to logistics (2nd ed, 2009) / Waters, C. D. J. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Consumer behaviour : a European perspective (1998) / Antonides, Gerrit Managing exports : navigating the complex rules, controls, barriers, and laws (2003) / Reynolds, Frank The economics of European integration (2004) / Baldwin, Richard E. Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Essentials of marketing research (4th ed, 2005) / Proctor, Tony Strategic marketing : creating competitive advantage (2006) / West, Douglas C. Global marketing management (7th ed, 2002) / Keegan, Warren J. Accounting for managers (4th ed, 2008) / Abraham, Anne Advertising (2006) / Yeshin, Tony Logistics and retail management : emerging issues and new challenges in the retail supply chain (3rd ed, 2009) / Fernie, John Research methods for business students (5th ed, 2009) / Saunders, Mark Customer relationship management : concepts and tools (2004) / Buttle, Francis Marketing strategy and management (4th ed, 2007) / Baker, Michael John Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Online public relations (2001) / Phillips, David Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Financial services marketing (2000) / Harrison, Tina Exploring public relations (2006) / Tench, Ralph The fundamentals and practice of marketing (4th ed, 2002) / Wilmshurst, John Business research methods : a practical approach (2009) / Cameron, Sheila Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Marketing (2008) / Baines, Paul Brands and branding (2004) / Clifton, Rita Logistics & supply chain management (4th ed, 2011) / Christopher, Martin E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Advertising : principles & practice (7th ed, 2006) / Wells, William Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. Marketing management and strategy (4th ed, 2006) / Doyle, Peter2003 The media student's book (3rd ed, 2003) / Branston, Gill Strategic management : an integrated approach (7th ed, 2007) / Hill, Charles W. L. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley European business (2nd ed, 2006) / Johnson, Debra The handbook of logistics and distribution management (4th ed, 2010) / Croucher, Phil Essentials of marketing research (3rd ed, 2002) / Proctor, Tony Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Principles of marketing (12th ed, 2008) / Kotler, Philip Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Consumer behavior (4th ed, 2007) / Hoyer, Wayne D. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim E-marketing. (4th ed, 2006) / Strauss, Judy