Strategic public relations| (1995) / Hart, Norman A.

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JOURNALS		BOOKS
Journal of consumer marketing		Value-added public relations : the secret weapon of integrated marketing (1998) / Harris, Thomas L. Strategic communications management : making public relations work (1995) / White, Jon The IPR toolkit : planning, research and evaluation for public relations success (2001) / Fairchild, Michael Public relations cases : international perspectives (2002) / Moss, Danny Managing public relations (1984) / Grunig, James E. How to manage your global reputation : a guide to the dynamics of international public relations (2002) / Morley, Michael Raising the corporate umbrella : corporate communication in the 21st century (2001) / Kitchen, Philip J. Critical perspectives in public relations (1996) / L'Etang, Jacquie Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William Public relations in practice (2nd ed, 2003) / Gregory, Anne Crisis communications : a casebook approach (2nd ed, 2002) / Fearn-Banks, Kathleen Perfect PR (1999) / Maitland, Iain Public relations in practice : a casebook (1990) / Moss, Danny How to manage public relations : practical guidelines for effective PR management (1991) / Stone, Norman Public relations strategy (2001) / Oliver, Sandra Practical sponsorship (1987) / Turner, Stuart The management and practice of public relations (1995) / Stone, Norman Sponsorship : what it is and how to use it (1989) / Sleight, Steve Excellence in public relations and communication management (1992) / Grunig, James E. Managing direct marketing (1990) / Mounsey, Philip Public relations theory (1989) / Botan, Carl H. Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L. The practice of public relations (4th ed, 1995) / Black, Sam The fundamentals of corporate communication. (1999) / Dolphin, Richard R. Public relations ethics (1995) / Seib, Philip M. Public relations principles and practice. (1997) / Kitchen, Philip Online public relations (2001) / Phillips, David Corporate communication (3rd ed, 2003) / Argenti, Paul A. Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William Creativity in public relations (2nd ed, 2001) / Green, Andy The practice of advertising (4th ed, 1995) / Hart, Norman A. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Advertising that pulls response (1990) / McCorkell, Graeme Advertising management (5th ed, 1996) / Batra, Rajeev Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger The public relations handbook (2nd ed, 2004) / Theaker, Alison Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne The direct marketing guide. (1998) Corporate social responsibility : a reassessment (1978) / Beesley, Michael E. How advertising works : a review of current thinking (1992) / McDonald, Colin Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Direct and database marketing (1997) / McCorkell, Graeme Media ownership : the economics and politics of convergence and concentration in the UK and European media (2002) / Doyle, Gillian Strategic market planning : problems and analytical approaches (1979) / Abell, Derek F. Brand management (1998) / De Chernatony, L. Customer care : strategy for the 90s. (1994) / Cardwell, Margaret From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Marketing communications (1983) / Coulson-Thomas, Colin What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David The customer service planner. (1992) / Christopher, Martin Advertising. (2000) / Wright, Ray Mastering public relations (2004) / Davis, Anthony Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Advertising. (4th ed, 2000) / White, Roderick The business of media : corporate media and the public interest (2001) / Croteau, David Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. International retailing : trends and strategies (1995) / McGoldrick, Peter J. Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Consumer market research handbook (3rd ed, 1988) / Downham, John Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Applied marketing research (1992) / Moutinho, Luiz Financial mathematics & statistics (1989) / Jackson, T. M. A beginner's guide to social theory (2003) / Best, Shaun Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Celebrity sells (2004) / Pringle, Hamish The handbook of brand management (1992) / Arnold, David Media policy : an introduction. (1999) / Hutchison, David Service quality : new directions in theory and practice (1994) / Rust, Roland T. Media power : a sociological introduction (2002) / McCullagh, Ciaran Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Consumer behaviour in tourism (1999) / Swarbrooke, John Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. The marketing research process (4th ed, 1995) / Crimp, Margaret Ad worlds : brands, media, audiences (1998) / Myers, Greg Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. International retailing (1997) / Alexander, Nicholas Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Marketing management and strategy (3rd ed, 2002) / Doyle, P. International marketing (3rd ed, 1998) / Paliwoda, Stanley J. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.