Public relations techniques| (2nd ed, 1994) / Jefkins, Frank William

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JOURNALS		BOOKS
		Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L. International public relations in practice (1991) / Nally, Margaret Public relations theory (1989) / Botan, Carl H. Public relations for marketing management (2nd ed, 1983) / Jefkins, Frank Public relations for marketing professionals (1998) / Haywood, Roger Public relations : strategies and tactics (5th ed, 1998) / Wilcox, Dennis L. Planning the corporate reputation (1972) / Markham, Vic Running a public relations department (2nd ed, 2001) / Beard, Mike The management and practice of public relations (1995) / Stone, Norman Excellence in public relations and communication management (1992) / Grunig, James E. Public relations : an introduction (1995) / Harrison, Shirley Public relations in practice : a casebook (1990) / Moss, Danny Crisis management : planning and media relations for the design and construction industry (2000) / Reid, Janine L. The IPR toolkit : planning, research and evaluation for public relations success (2001) / Fairchild, Michael The corporate personality : an inquiry into the nature of corporate identity (1978) / Olins, Wally The Wolff Olins guide to corporate identity. (1990) / Olins, Wally Introduction to public relations (1989) / Black, Sam Effective public relations (8th ed, 2000) / Cutlip, Scott M. Critical perspectives in public relations (1996) / L'Etang, Jacquie Corporate reputation : managing the new strategic asset (1992) / Smythe, John Creativity in public relations (2nd ed, 2001) / Green, Andy Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond John Clare's guide to media handling (2001) / Clare, John Handbook of public relations (6th ed, 2001) / Skinner, Chris Public relations ethics (1995) / Seib, Philip M. The 24-hour dress code for men (2004) / Engel, Birgit Strategic communications management : making public relations work (1995) / White, Jon The art of identity : creating and managing a successful corporate identity (2000) / Rowden, Mark All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Public relations in practice (2nd ed, 2003) / Gregory, Anne The practice of public relations (4th ed, 1995) / Black, Sam Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. Public relations strategy (2001) / Oliver, Sandra Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Mastering public relations (2004) / Davis, Anthony How to manage your global reputation : a guide to the dynamics of international public relations (2002) / Morley, Michael Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William Public relations (5th ed, 1998) / Jefkins, Frank Marketing research (5th ed, 1997) / Chisnall, Peter M. Perfect PR (1999) / Maitland, Iain Public relations : contemporary issues and techniques (2004) / Baines, Paul Public relations principles and practice. (1997) / Kitchen, Philip This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug The public relations handbook (2nd ed, 2004) / Theaker, Alison The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon Practical advertising and publicity : effective promotion of products and services to industry and commerce (1988) / Hart, Norman A. Company image and reality : a critique of corporate communications (1996) / Bernstein, David World Wide Web marketing : integrating the internet into your marketing strategy. (1995) / Sterne, Jim Public relations in Britain : a history of professional practice in the 20th century (2004) / L'Etang, Jacquie Media law and human rights (2001) / Nicol, Andrew G. L. Handbook of public relations (2001) / Heath, Robert L. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip The new marketing paradigm (1994) / Schultz, Don E. Strategic public relations (1995) / Hart, Norman A. Managing public relations (1984) / Grunig, James E. The new guide to identity : how to create and sustain change through managing identity (1995) / Olins, Wolff Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Understanding business markets : interaction, relationships and networks (2nd ed, 1997) / Ford, David Law and the media / revising authors Philip Alberstat, Tom Cassels, Estelle Overs with expert contributors. (4th ed, 2002) / Crone, Tom Strategic marketing : planning, implementation, and control (1984) / Weitz, Barton A. News, public relations and power (2003) / Cottle, Simon Online public relations (2001) / Phillips, David Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R. This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael The practice of advertising (4th ed, 1995) / Hart, Norman A. Advertising management (5th ed, 1996) / Batra, Rajeev Practical sponsorship (1987) / Turner, Stuart Television across Europe : a comparative introduction (2000) / Wieten, Jan Marketing communications (1983) / Coulson-Thomas, Colin The corporate brand (1997) / Ind, Nicholas The Arts Council of Great Britain : its role, structure and work. (1987) / Arts Council of Great Britain The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Effective small business management (7th ed, 2001) / Hodgetts, Richard M. Material man : masculinity, sexuality, style. (2000) Strategic market planning : problems and analytical approaches (1979) / Abell, Derek F. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Marketing strategy and plans (3rd ed, 1989) / Luck, David J. Sponsorship : what it is and how to use it (1989) / Sleight, Steve Advertising and popular culture (1996) / Fowles, Jib Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart The newspapers handbook (1994) / Keeble, Richard Fashion advertising and promotion (1999) / Diamond, Jay The fundamentals of corporate communication. (1999) / Dolphin, Richard R. How to prepare a marketing plan : a guide to reaching the consumer market (5th ed, 1998) / Stapleton, John, fl The handbook of brand management (1992) / Arnold, David Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony How advertising works : a review of current thinking (1992) / McDonald, Colin International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Brand management (1998) / De Chernatony, L. Celebrity sells (2004) / Pringle, Hamish The management and marketing of services (1993) / Mudie, Peter Direct and database marketing (1997) / McCorkell, Graeme Advertising that pulls response (1990) / McCorkell, Graeme The direct marketing guide. (1998) The media and modernity : a social theory of the media (1995) / Thompson, John B. Positioning : the battle for your mind (1st ed, 1986) / Ries, Al