The practice of public relations| (4th ed, 1995) / Black, Sam

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Advertising age New media age		Public lies and private truths : an anatomy of public relations (1996) / Mallinson, Bill An invitation to public relations : (seventy-one percent said weasel) (1996) / Moore, Simon Public relations in practice : a casebook (1990) / Moss, Danny Effective media relations (2nd ed, 2000) / Bland, Michael Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L. Effective writing skills for public relations (2nd ed, 2001) / Foster, John Practical media relations (2nd ed, 1996) / Ridgway, Judith Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. The PR crisis bible : how to take charge of the media when all hell breaks loose (2000) / Cohn, Robin The public relations handbook (2nd ed, 2004) / Theaker, Alison Creativity in public relations (2nd ed, 2001) / Green, Andy Introduction to public relations (1989) / Black, Sam Effective public relations (8th ed, 2000) / Cutlip, Scott M. Critical perspectives in public relations (1996) / L'Etang, Jacquie Public relations in Britain : a history of professional practice in the 20th century (2004) / L'Etang, Jacquie Public relations for marketing management (2nd ed, 1983) / Jefkins, Frank Public relations for your business (2000) / Jefkins, Frank Public relations (2001) / Murray, Angela Managing public relations (1984) / Grunig, James E. Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Public relations in practice (2nd ed, 2003) / Gregory, Anne Public relations strategy (2001) / Oliver, Sandra Mastering public relations (2004) / Davis, Anthony Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael Handbook of public relations (6th ed, 2001) / Skinner, Chris How to manage your global reputation : a guide to the dynamics of international public relations (2002) / Morley, Michael Public relations ethics (1995) / Seib, Philip M. Running a public relations department (2nd ed, 2001) / Beard, Mike Journalism workbook : a manual of tasks and resources (1995) / Hennessy, Brendan Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip Strategic public relations (1995) / Hart, Norman A. All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Public relations principles and practice. (1997) / Kitchen, Philip Public relations (5th ed, 1998) / Jefkins, Frank Perfect PR (1999) / Maitland, Iain Public relations techniques (2nd ed, 1994) / Jefkins, Frank William This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Public relations : concepts, practice and critique (2008) / L'Etang, Jacquie Handbook of public relations (2001) / Heath, Robert L. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Online public relations (2001) / Phillips, David Public relations : an introduction (1995) / Harrison, Shirley Exploring public relations (2006) / Tench, Ralph Public relations : contemporary issues and techniques (2004) / Baines, Paul The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon Excellence in public relations and communication management (1992) / Grunig, James E. Law and the media / revising authors Philip Alberstat, Tom Cassels, Estelle Overs with expert contributors. (4th ed, 2002) / Crone, Tom The management and practice of public relations (1995) / Stone, Norman Mastering fashion styling (1999) / Dingemans, Jo Company image and reality : a critique of corporate communications (1996) / Bernstein, David An introduction to journalism : essential techniques and background knowledge (2002) / Rudin, Richard Raising the corporate umbrella : corporate communication in the 21st century (2001) / Kitchen, Philip J. Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William News, public relations and power (2003) / Cottle, Simon The practice of advertising (4th ed, 1995) / Hart, Norman A. Celebrity sells (2004) / Pringle, Hamish The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Popular music and society (2nd ed, 2007) / Longhurst, Brian Advertising management (5th ed, 1996) / Batra, Rajeev Luxury fashion branding : trends, tactics, techniques (2007) / Okonkwo, Uche Fashion marketing : contemporary issues (2nd ed, 2007) / Hines, Tony Media ethics (1998) / Kieran, Matthew Fashion advertising and promotion (1999) / Diamond, Jay Understanding popular music culture (3rd ed, 2008) / Shuker, Roy Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William Ethics and media culture : practices and representations (2000) / Berry, David Journalism : principles and practice (2004) / Harcup, Tony The fundamentals of advertising (1985) / Wilmshurst, John Exploring direct marketing (1999) / O'Malley, Lisa How to plan advertising (2nd ed, 1997) / Cooper, Alan Brand management (1998) / De Chernatony, L. The newspapers handbook (4th ed, 2006) / Keeble, Richard Advertising that pulls response (1990) / McCorkell, Graeme Fashion marketing (3rd ed, 2008) / Easey, Mike The direct marketing guide. (1998) Television across Europe : a comparative introduction (2000) / Wieten, Jan Fashion brands : branding style from Armani to Zara (2005) / Tungate, Mark Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Media law (3rd ed, 2004) / Carey, Peter, LL. M. Positioning strategy in retailing (1989) / Davies, Gary A social history of the media : from Gutenberg to the Internet (2002) / Briggs, Asa Reporting for journalists (2002) / Frost, Chris Fashion marketing : contemporary issues (2001) / Hines, Tony Corporate communication (3rd ed, 2003) / Argenti, Paul A. Consumer behavior : in fashion (2004) / Solomon, Michael R. McNae's essential law for journalists. (19th ed, 2007) / Welsh, Tom An introduction to journalism (2006) / Fleming, Carole How advertising works : a review of current thinking (1992) / McDonald, Colin The customer service planner. (1992) / Christopher, Martin Advances in relationship marketing (1995) / Payne, Adrian From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Retail power plays : from trading to brand leadership : strategies for building retail brand value (1997) / Wileman, Andrew How to prepare a marketing plan : a guide to reaching the consumer market (5th ed, 1998) / Stapleton, John, fl Journalism : critical issues (2005) / Allan, Stuart The British press and broadcasting since 1945 (2nd ed, 1996) / Seymour-Ure, Colin Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Direct and database marketing (1997) / McCorkell, Graeme The media in France (1995) / Kuhn, Raymond Retail management (1997) / Hasty, Ronald W. Media policy : convergence, concentration and commerce (1998) / Siune, Karen