pick random item
Services marketing| (1996) / Zeithaml, Valarie A.
People who looked at this thing, also looked at this stuff...
Principles of services marketing (1994) / Palmer, Adrian
Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A.
Advertising management (5th ed, 1996) / Batra, Rajeev
Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
this blog post
for more info