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Services marketing| (1996) / Zeithaml, Valarie A.

book: http://library.hud.ac.uk/catlink/bib/251312

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JOURNALSBOOKS
    		 
    1. Principles of services marketing (1994) / Palmer, Adrian
    2. Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A.
    3. Advertising management (5th ed, 1996) / Batra, Rajeev
    4. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David

    see this blog post for more info