Marketing (London)

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JOURNALS		BOOKS
Event CanadExport (English ed.) Marketing Direct (1366896X) Journal of business case studies Markt, Journal für Marketing Direct (Stamford, Conn.) Journal of research for consumers America's community banker MC technology marketing intelligence Economic indicators (Washington, D.C.) Revista venezolana de gerencia Chinese journal of political science Journal of tax practice management Circulation management (Springfield, Or.) Columbia business law review Licensing journal PC/Computing (New York, N.Y.) Journal of international food & agribusiness marketing Journal of marketing communications Food & beverage packaging (Troy, Mich.) Supermarket business UNLV gaming research & review journal Bank news Brand packaging Netnomics Adweek (New England ed.) Global environmental politics Environmental management (New York) Canadian investment review Schmalenbach business review Journal of the Academy of Marketing Science Interactive marketing Journal of intellectual property law & practice Journal of business market management Debt3 Weltwirtschaftliches Archiv Economic review (Cleveland) Chemosensory perception South Dakota business review Retail week Material handling engineering Rangelands American journal of business International journal of Asian management Internet journal of nutrition and wellness Retail digest International journal of marketing studies Telecommunications international Of counsel (New York, N.Y.) Financial market trends European integration online papers Jane's defence weekly Creativity (Crain Communications, Inc.) Economic policy review (Federal Reserve Bank of New York) In-store marketing International review of retail, distribution and consumer research Journal of international consumer marketing Brand strategy Promotions & incentives Club industry Latin American business review (Binghamton, N.Y.) Judgment and decision making Advertising age's business marketing Bank marketing Media (Hong Kong, China : 1988) Revolution Wearables business Best's review (Property/casualty insurance ed.) Magallat gami'at al-malik 'abd al-'aziz. Al-iqtisad al-islami. PROMO (Danbury, Conn.) Energy law journal Response (Duluth, Minn.) Precision marketing Journal of database marketing Decision (Calcutta) Bulletin of the American Society for Information Science Psychology & marketing Journal of sustainable product design Real estate forum Harvard journal of law & technology American gas Journal of promotion management International food and agribusiness management review Infosecurity today Astronomy & geophysics : the journal of the Royal Astronomical Society Business ethics (Oxford, England) Journal of financial research International energy law and taxation review Roofing siding insulation Federal reserve bulletin Economia. Seria management Journal of brand management TWICE Journal of targeting, measurement and analysis for marketing Journal of agricultural and resource economics Entertainment & travel International journal of e-business research Publishing research quarterly High yield report Ecological applications		Britsport 05 (2002) / Sport Business Group Branded nation : the marketing of Megachurch, College Inc. and Museumworld (2005) / Twitchell, James B. Relationship marketing (2009) / Godson, Mark SportsBusiness in numbers : information, insight and analysis for the global sports industry (2007) / Barnes, Chris Vacation decision making (2006) / Decrop, Alain Consumer behaviour (5th ed, 2010) / Hoyer, Wayne D. Public relations practices : managerial case studies and problems. (7th ed, 2008) / Center, Allen H. Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business Key readings in crisis management : systems and structures for prevention and recovery (2006) / Elliott, Dominic Religious tourism and pilgrimage festivals management : an international perspective (2007) / Raj, Razaq Global sport sponsorship (2005) / Amis, John Digital advertising (2010) / McStay, Andrew Relationship marketing : exploring relational strategies in marketing (4th ed, 2011) / Egan, John Introducing marketing research (2002) / Baines, Paul Advertising and new media (2008) / Spurgeon, Christina Gay and lesbian tourism : the essential guide for marketing (2007) / Guaracino, Jeff Marketing and football : an international perspective (2007) / Desbordes, Michel The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Strategic advertising management (3rd ed, 2009) / Percy, Larry Customer care excellence : how to create an effective customer focus (6th ed, 2010) / Cook, Sarah Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel Consumer behaviour in tourism (2nd ed, 2007) / Swarbrooke, John Ambush marketing : a practical guide to protecting the brand of a sporting event (2008) / Johnson, Phillip Contemporary advertising. (11th ed, 2008) / Arens, William F. The media handbook : a complete guide to advertising media selection, planning, research, and buying (3rd ed, 2007) / Katz, Helen E. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend The social media marketing book (2010) / Zarrella, Dan Facebook marketing : leverage social media to grow your business (2009) / Holzner, Steven SportBusiness in numbers : 2009-10 (2009) / Cutler, Matt Online public relations : a practical guide to developing an online strategy in the world of social media. (2nd ed, 2009) / Phillips, David The practice of public relations (10th ed, 2007) / Seitel, Fraser P. Pink tourism : holidays of gay men and lesbians (2006) / Hughes, Howard L. Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Financial services marketing : a reader (1997) / Meidan, Arthur Consumer behaviour : applications in marketing (2008) / East, Robert Global marketing (6th ed, 2011) / Keegan, Warren J. Sponsorship measurement and evaluation (2009) / Houlder, Fraser Ecotourism : impacts, potentials and possibilities? (2nd ed, 2009) / Wearing, Stephen Essential quantitative methods for business, management and finance (4th ed, 2009) / Oakshott, Les Understanding and managing customers (2005) / Doole, Isobel Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Health and wellness tourism : spas and hot springs (2009) / Erfurt-Cooper, Patricia Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun Building great customer experiences (2005) / Shaw, Colin Strategic database marketing (3rd ed, 2006) / Hughes, Arthur Middleton Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Strategic market management (9th ed, 2011) / Aaker, David A. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Consumers (2nd ed, 2004) / Arnould, Eric J. This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Global marketing management (5th ed, 2011) / Kotabe, Masaaki Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi Market research in practice : a guide to the basics (2004) / Hague, Paul N. The art of creative thinking : how to be innovative and develop great ideas (2009) / Adair, John Eric Health and wellness tourism (2009) / Smith, Melanie K. Explore wine tourism : management, development & destinations (2000) / Getz, Donald Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme The tourist experience (2nd ed, 2002) / Ryan, Chris Strategic marketing (9th ed, 2009) / Cravens, David W. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Brands and branding (2nd ed, 2009) / Clifton, Rita The corporate social responsibility reader (2008) / Burchell, Jon Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel Marketing research. (10th ed, 2011) / Aaker, David A. Sport marketing (3rd ed, 2007) / Mullin, Bernard James Consumer psychology (2010) / Jansson-Boyd, Cathrine V. Tourism : the business of travel (2006) / Cook, Roy A. The advertising and consumer culture reader (2009) / Turow, Joseph Food tourism around the world : development, management and markets (2003) / Hall, Colin Michael The fundamentals of creative advertising (2006) / Burtenshaw, Ken Dictionary of British politics (2004) / Jones, Bill Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex Corporate finance : theory and practice (2nd ed, 2001) / Damodaran, Aswath Adventure tourism management (2010) / Buckley, Ralf Handbook of hospitality human resources management (2008) / Tesone, D. V. E-business (2009) / Holden, Greg Managing visitor attractions (2nd ed, 2008) / Fyall, Alan International economics (2008) / Feenstra, Robert C. Web marketing for dummies (2007) / Zimmerman, Jan Introduction to accounting for non-specialists (2004) / Hand, Len The rise and fall of strategic planning (2000) / Mintzberg, Henry Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Retailing management (7th ed, 2009) / Levy, Michael Exploring strategic change (3rd ed, 2008) / Balogun, Julia Chocolates on the pillow aren't enough : reinventing the customer experience (2007) / Tisch, Jonathan M. Sustainable tourism : theory and practice (2006) / Weaver, David B. Marketing financial services (2nd ed, 2010) / Farquhar, Jillian Dawes Supply chain management : strategy, planning, and operation (4th ed, 2010) / Chopra, Sunil Financial services marketing : an international guide to principles and practice (2007) / Ennew, Christine Strategic marketing : creating competitive advantage (2010) / West, Douglas C. International economics (4th ed, 2008) / Gerber, James Global dimensions of corporate governance (2007) / Luo, Yadong Wine tourism around the world : development, management and markets (2000) / Hall, Colin Michael