Brands : the new wealth creators| (1998) / Hart, Susannah

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(2000) / Wright, Ray Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry The Management of foodservice operations (1994) / Jones, Peter Consumer behavior (3rd ed, 1994) / Wilkie, William L. Advertising : principles & practice (7th ed, 2006) / Wells, William Consumers (2002) / Arnould, Eric J. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Food and beverage management. (3rd ed, 1998) / Davis, Bernard International retailing : trends and strategies (1995) / McGoldrick, Peter J. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. 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The management and practice of public relations (1995) / Stone, Norman The practice of public relations (4th ed, 1995) / Black, Sam Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Innovation and change in organizations (1995) / King, Nigel Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. International marketing (8th ed, 2000) / Terpstra, Vern Competitive strategy : techniques for analyzing industries and competitors (1980) / Porter, Michael E. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. The marketing research process (4th ed, 1995) / Crimp, Margaret Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A. Understanding customers. (1997) / Rice, Chris Advertising management (5th ed, 1996) / Batra, Rajeev Marketing management and strategy (3rd ed, 2002) / Doyle, P. Consumer behavior (8th ed, 1995) / Engel, James F. Marketing research (6th ed, 2001) / Chisnall, Peter M. Principles of services marketing (1994) / Palmer, Adrian The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. The customer service planner. (1992) / Christopher, Martin Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Retail marketing (2nd ed, 2002) / McGoldrick, Peter J. Global marketing strategy (1998) / Chee, Harold Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Total quality management : text with cases (2nd ed, 2000) / Oakland, John S. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Public relations principles and practice. (1997) / Kitchen, Philip Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Marketing (1998) / Lancaster, Geoffrey A. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry Corporate strategy (2nd ed, 1999) / Bennett, Roger Management : theory and practice. (5th ed, 1996) / Cole, G. A. Operations and the management of change. (1997) / Gilgeous, Victor Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.