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Consumer behavior and marketing action| (6th ed, 1998) / Assael, Henry

book: http://library.hud.ac.uk/catlink/bib/294020

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JOURNALSBOOKS
  1. Australasian marketing journal
  2. Journal of consumer psychology
  3. Journal of international consumer marketing
  4. Marketing research (Chicago, Ill.)
  5. Journal of consumer behaviour
  6. Journal of promotion management
  7. Journal of targeting, measurement and analysis for marketing
  8. Journal of advertising research
  9. Journal of consumer research
  10. Journal of direct, data and digital marketing practice
  11. Journal of marketing management
  12. Journal of world business : JWB
  13. Journal of consumer marketing
  14. Journal of advertising
  15. Journal of marketing research
  16. Brandweek (New York, N.Y.)
  17. Journal of service research : JSR
  18. Internet research
  19. Country monitor (New York, N.Y.)
  20. Appetite
  21. Journal of the Academy of Marketing Science
  22. International journal of consumer studies
  23. Journal of retailing
  24. Journal of product & brand management
  25. Adweek (2003)
  26. Canadian business (1977)
  27. International marketing review
  28. Qualitative market research
  29. Journal of marketing
  30. New media age
  31. Service industries journal
  32. European journal of marketing
  33. Advertising age
  34. Industrial marketing management
  35. Journal of business research
  36. Journal of fashion marketing and management
  37. Marketing magazine (Toronto)
  38. Media (Hong Kong, China : 1988)
  39. International journal of retail & distribution management
  40. Strategic direction (Bradford, England)
  41. Marketing week
  42. Brand strategy
  43. Journal of services marketing
  44. Marketing (London)
  45. Wall Street journal. Eastern edition
  46. Campaign (London. 1968)
  47. Marketing intelligence & planning
  48. WWD
  49. Long range planning
  50. European journal of operational research
 
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  2. Consumer behavior (4th ed, 1995) / Mowen, John C.
  3. Cases in advertising and promotion management (4th ed, 1994) / Quelch, John A.
  4. Consumer behavior. (5th ed, 1998) / Mowen, John C.
  5. How do we choose? : a study in consumer behaviour. (1976) / Tuck, Mary
  6. Market research : using forecasting in business (1992) / Clifton, P.
  7. Consumer behavior (5th ed, 1998) / Mowen, John C.
  8. The world of consumption (1993) / Fine, Ben
  9. Advertising in tourism and leisure (2000) / Morgan, Nigel
  10. The corporate brand (1997) / Ind, Nicholas
  11. Consumer behavior : theory and practice. (1978) / Walters, C. Glenn
  12. Raising the corporate umbrella : corporate communication in the 21st century (2001) / Kitchen, Philip J.
  13. Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
  14. Understanding the consumer : a psychological approach (1997) / Statt, David A.
  15. Brand.new. (2000) / Pavitt, Jane
  16. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  17. The essence of consumer behaviour (1997) / Blythe, Jim
  18. Consumer behavior (3rd ed, 1994) / Wilkie, William L.
  19. Business marketing (1993) / Gross, Andrew C.
  20. Consumers (2002) / Arnould, Eric J.
  21. Marketing communications : a European perspective (2nd ed, 2004) / Pelsmacker, Patrick de
  22. Children as consumers : a psychological analysis of the young people's market (1998) / Gunter, Barrie
  23. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
  24. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart
  25. Consumer behavior (1996) / Wells, William
  26. Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
  27. Understanding customers. (1997) / Rice, Chris
  28. Brand power (1994) / Stobart, Paul
  29. Brand management (1998) / De Chernatony, L.
  30. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
  31. Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M.
  32. The handbook of brand management (1992) / Arnold, David
  33. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
  34. International retailing (1998) / Sternquist, Brenda
  35. The Popcorn report : revolutionary trend predictions for marketing in the 1990's (1992) / Popcorn, Faith
  36. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  37. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  38. Consumer behavior (8th ed, 1995) / Engel, James F.
  39. Understanding brands : by 10 people who do (1991) / Cowley, Don
  40. Brands and branding (2003) / Clifton, Rita
  41. Applied consumer behaviour (1996) / Evans, Martin
  42. Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
  43. Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M.
  44. Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
  45. How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book]
  46. Strategic brand management (2007) / Elliott, Richard
  47. Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G.
  48. Global marketing management (7th ed, 2002) / Keegan, Warren J.
  49. Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
  50. Management skills : a resource-based approach for the hospitality and tourism industries (1994) / Messenger, Sally J.
  51. Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
  52. Valuing your customers : from quality information to quality relationships through database marketing (1995) / Jenkinson, Angus
  53. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
  54. The fundamentals of corporate communication. (1999) / Dolphin, Richard R.
  55. Corporate cultures and global brands (2004) / Rothacher, Albrecht
  56. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  57. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
  58. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
  59. Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane
  60. Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona
  61. Advertising cultures : gender, commerce, creativity (2003) / Nixon, Sean
  62. International marketing research. (2000) / Kumar, V.
  63. Branded : the buying and selling of teenagers (2004) / Quart, Alissa
  64. Brands : the new wealth creators (1998) / Hart, Susannah
  65. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  66. The CIM handbook of strategic marketing (1998) / Egan, Colin
  67. Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
  68. Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
  69. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
  70. Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona
  71. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  72. Retailing management : analysis, planning, and control (1994) / Walters, David
  73. Successful branding (2001) / Choudhury, Pran
  74. Essentials of marketing research (2nd ed, 2000) / Proctor, Tony
  75. Global marketing strategy (1995) / Douglas, Susan P.
  76. The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack
  77. The ethical consumer (2005) / Harrison, Rob
  78. Essentials of marketing research (4th ed, 2005) / Proctor, Tony
  79. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  80. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  81. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  82. 1001 ideas to create retail excitement (1994) / Falk, Edgar A.
  83. Electronic business and commerce (2002) / Chesher, Michael
  84. International retailing : trends and strategies (1995) / McGoldrick, Peter J.
  85. All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
  86. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N.
  87. The marketing research process (5th ed, 2000) / Wright, Len Tiu
  88. Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
  89. Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William
  90. Relationship marketing (1995) / Stone, Merlin
  91. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  92. International marketing strategy (5th ed, 2005) / Bradley, Frank
  93. Exploring direct marketing (1999) / O'Malley, Lisa
  94. Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
  95. Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian
  96. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
  97. Positioning : the battle for your mind (1st ed, 1986) / Ries, Al
  98. Branding : a key marketing tool (1987) / Murphy, John M.
  99. International retailing (1997) / Alexander, Nicholas
  100. How advertising works : a review of current thinking (1992) / McDonald, Colin

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