Public relations principles and practice.| (1997) / Kitchen, Philip

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Journal of brand management Journal of marketing research B to B Journal of advertising Precision marketing Qualitative market research Nutrition & dietetics International trade forum Journal of consumer psychology Automotive news World economy Journal of service research : JSR Corporate communications Asia Pacific journal of marketing and logistics Journal of economic behavior & organization Brandweek (New York, N.Y.) Journal of consumer research Marketing news Advertising age In-store marketing International marketing review Journal of business research Journal of marketing American banker Brand strategy Journal of marketing theory and practice New media age Marketing intelligence & planning Information today NZBusiness International studies of management & organization Marketing management (Chicago, Ill.) Economica (London) Global finance Marketing week Printing world Applied economics Journal of fashion marketing and management Journal of business ethics European journal of marketing Inc. (Boston, Mass.) Marketing (London) International journal of retail & distribution management Beverage industry EWeek (New York, N.Y.) Aslib proceedings Journal of revenue and pricing management Journal of business strategy		Public relations for schools : a resource guide for principals (2005) / Lunblad, Sally S. The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Effective personal communication skills for public relations (2006) / Green, Andy Evaluating public relations : a best practice guide to public relations planning, research & evaluation (2nd ed, 2007) / Watson, Tom Public relations theory II (2006) / Botan, Carl H. Excellence in public relations and communication management (1992) / Grunig, James E. Strategic communications management : making public relations work (1995) / White, Jon Managing public relations (1984) / Grunig, James E. Public relations research annual. (1990) / Grunig, James E. Public relations in practice (2nd ed, 2003) / Gregory, Anne Public relations (2001) / Murray, Angela Public lies and private truths : an anatomy of public relations (1996) / Mallinson, Bill The PR practitioner's desktop guide (2001) / Black, Caroline Running a public relations department (2nd ed, 2001) / Beard, Mike Effective media relations (2nd ed, 2000) / Bland, Michael Introduction to public relations (1989) / Black, Sam Public relations in Britain : a history of professional practice in the 20th century (2004) / L'Etang, Jacquie Corporate reputation and competitiveness (2003) / Davies, Gary Winning reputations : how to be your own spin doctor (2002) / Genasi, Chris The changing corporate image. (1970) / Marquis, Harold H. International public relations in practice (1991) / Nally, Margaret Public relations writing : form and style (6th ed, 2001) / Newsom, Doug Exploring public relations (2006) / Tench, Ralph Ethics in public relations : a guide to best practice (2004) / Parsons, Patricia Public relations for marketing professionals (1998) / Haywood, Roger Effective public relations (8th ed, 2000) / Cutlip, Scott M. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Handbook of public relations (2001) / Heath, Robert L. The public relations handbook (2nd ed, 2004) / Theaker, Alison Public relations (3rd ed, 1988) / Jefkins, Frank The craft of copywriting (2000) / Valladares, June A. Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Public relations ethics (1995) / Seib, Philip M. Mastering public relations (2004) / Davis, Anthony This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Public relations : critical debates and contemporary practice (2006) / L'Etang, Jacquie Public relations : concepts, practice and critique (2008) / L'Etang, Jacquie Online public relations (2001) / Phillips, David The practice of public relations (4th ed, 1995) / Black, Sam Company image and reality : a critique of corporate communications (1984) / Bernstein, David Developing and branding the fashion merchandising portfolio (2007) / Bubonia-Clarke, Janace Public relations cases : international perspectives (2002) / Moss, Danny Strategic public relations (1995) / Hart, Norman A. Creativity in public relations (2nd ed, 2001) / Green, Andy Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip How to manage your global reputation : a guide to the dynamics of international public relations (2002) / Morley, Michael This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Perfect PR (1999) / Maitland, Iain Public relations strategy (2001) / Oliver, Sandra Multicultural public relations : a social-interpretive approach (1995) / Banks, Stephen P. Modern public relations. (rev ed, 1979) / Marston, John Emerson International public relations : negotiating culture, identity, and power (2007) / Curtin, Patricia A. It's not just PR : public relations in society (2007) / Coombs, W. Timothy Public relations (5th ed, 1998) / Jefkins, Frank Public relations : strategies and tactics (5th ed, 1998) / Wilcox, Dennis L. Critical perspectives in public relations (1996) / L'Etang, Jacquie All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Practical media relations (2nd ed, 1996) / Ridgway, Judith The big idea (2000) / Jones, Robert The IPR toolkit : planning, research and evaluation for public relations success (2001) / Fairchild, Michael Public relations : contemporary issues and techniques (2004) / Baines, Paul The PR crisis bible : how to take charge of the media when all hell breaks loose (2000) / Cohn, Robin Corporate communication : a guide to theory and practice (2nd ed, 2008) / Cornelissen, Joep The art directors' handbook of professional magazine design : classic techniques and inspirational approaches (2007) / Moser, Horst Strategic public relations management : planning and managing effective communication programs (2001) / Austin, Erica Weintraub Handbook of public relations (6th ed, 2001) / Skinner, Chris Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Magazine production (2008) / Whittaker, Jason Public relations for your business (2000) / Jefkins, Frank The management and practice of public relations (1995) / Stone, Norman Winning PR in the wired world : powerful communications strategies for the noisy digital space (2001) / Middleberg, Don Corporate reputation : managing the new strategic asset (1992) / Smythe, John Public relations : an introduction (1995) / Harrison, Shirley Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William Planning the corporate reputation (1972) / Markham, Vic Company image and reality : a critique of corporate communications (1996) / Bernstein, David How to manage public relations : practical guidelines for effective PR management (1991) / Stone, Norman Advertising works 10 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1998 (1999) / Kendall, Nick Public relations. (1992) / Executive Business Club Fashion's world cities (2006) / Breward, Christopher Public relations in practice : a casebook (1990) / Moss, Danny Public relations for marketing management (2nd ed, 1983) / Jefkins, Frank PR techniques that work (1999) / Dunn, Jim Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Public relations : the profession and the practice (4th ed, 1997) / Baskin, Otis W. John Clare's guide to media handling (2001) / Clare, John The public relations handbook (3rd ed, 2008) / Theaker, Alison Consumer behavior and the behavioral sciences : theories and applications (1966) / Britt, Steuart Henderson Lovemarks : the future beyond brands (2004) / Roberts, Kevin Advalue : twenty ways advertising works for brands (2003) / Butterfield, Leslie The art of identity : creating and managing a successful corporate identity (2000) / Rowden, Mark Public relations theory (1989) / Botan, Carl H. Effective writing skills for public relations (3rd ed, 2005) / Foster, John Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L. Celebrity sells (2004) / Pringle, Hamish Fashion marketing and PR. (1998) / Costantino, Maria Media law and human rights (2001) / Nicol, Andrew G. L.