| | - Readings in strategic marketing : analysis, planning and implementation (1988) / Weitz, Barton A.
- International marketing : a cultural approach (1993) / Usunier, Jean-Claude
- Consumer market research handbook (3rd ed, 1988) / Downham, John
- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R.
- Customer care : strategy for the 90s. (1994) / Cardwell, Margaret
- Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John
- Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian
- Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S.
- Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
- Applied marketing research (1992) / Moutinho, Luiz
- Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- The customer service planner. (1992) / Christopher, Martin
- International marketing and export management (2nd ed, 1994) / Albaum, Gerald S.
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Strategies of growth : maturity, recovery and internationalization (1992) / McKiernan, Peter
- Direct and database marketing (1997) / McCorkell, Graeme
- Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F.
- Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh
- Mastering enterprise (1997) / Birley, Sue
- Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A.
- Essentials of retailing (1996) / Levy, Michael
- Marketing communications (1983) / Coulson-Thomas, Colin
- Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E.
- Key issues in business ethics (1989) / Donaldson, John
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H.
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Management ethics : integrity at work (1997) / Petrick, Joseph A.
- All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger
- International retailing (1997) / Alexander, Nicholas
- Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
- The management and practice of public relations (1995) / Stone, Norman
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Public relations techniques (2nd ed, 1994) / Jefkins, Frank William
- Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- International marketing (8th ed, 2000) / Terpstra, Vern
- Competitive strategy : techniques for analyzing industries and competitors (1980) / Porter, Michael E.
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Environmental strategy and sustainable development : the corporate challenge for the twenty-first century (1995) / Welford, Richard
- Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.
- Applied consumer behaviour (1996) / Evans, Martin
- Marketing (1998) / Lancaster, Geoffrey A.
- Business ethics (1994) / Sorell, Tom
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- The strategy process : concepts, contexts, cases (3rd ed, 1996) / Mintzberg, Henry
- Global shift : transforming the world economy. (3rd ed, 1998) / Dicken, Peter
- Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A.
- Organisational behaviour and analysis : an integrated approach (1998) / Rollinson, Derek
- European business : issue-based approach (1996) / Welford, Richard
- Operations and the management of change. (1997) / Gilgeous, Victor
- Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
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