The management and practice of public relations| (1995) / Stone, Norman

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JOURNALS		BOOKS
PR week (U.K. edition)		The changing corporate image. (1970) / Marquis, Harold H. Public relations for marketing management (2nd ed, 1983) / Jefkins, Frank The art of identity : creating and managing a successful corporate identity (2000) / Rowden, Mark Precision public relations (1988) / Hiebert, Ray Eldon Public relations theory (1989) / Botan, Carl H. Planning the corporate reputation (1972) / Markham, Vic Planned public relations. (1969) / Jefkins, Frank Introduction to public relations (1989) / Black, Sam Public relations. (1992) / Executive Business Club Managing public relations (1984) / Grunig, James E. The fall of advertising and the rise of PR (2002) / Ries, Al Practical media relations (2nd ed, 1996) / Ridgway, Judith Public relations in practice : a casebook (1990) / Moss, Danny The corporate personality : an inquiry into the nature of corporate identity (1978) / Olins, Wally Excellence in public relations and communication management (1992) / Grunig, James E. Strategic communications management : making public relations work (1995) / White, Jon Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Public relations : strategies and tactics (5th ed, 1998) / Wilcox, Dennis L. Running a public relations department (2nd ed, 2001) / Beard, Mike Corporate reputation : managing the new strategic asset (1992) / Smythe, John Public relations : an introduction (1995) / Harrison, Shirley Strategic public relations (1995) / Hart, Norman A. How to manage public relations : practical guidelines for effective PR management (1991) / Stone, Norman Handbook of public relations (6th ed, 2001) / Skinner, Chris All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Company image and reality : a critique of corporate communications (1996) / Bernstein, David Perfect PR (1999) / Maitland, Iain The public relations handbook (2nd ed, 2004) / Theaker, Alison Marketing research (5th ed, 1997) / Chisnall, Peter M. Public relations strategy (2001) / Oliver, Sandra Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Public relations principles and practice. (1997) / Kitchen, Philip Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L. The practice of public relations (4th ed, 1995) / Black, Sam Public relations in practice (2nd ed, 2003) / Gregory, Anne Practical advertising and publicity : effective promotion of products and services to industry and commerce (1988) / Hart, Norman A. Fashion brands : branding style from Armani to Zara (2nd ed, 2008) / Tungate, Mark Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael Corporate communication (3rd ed, 2003) / Argenti, Paul A. Creativity in public relations (2nd ed, 2001) / Green, Andy Public relations ethics (1995) / Seib, Philip M. Mastering public relations (2004) / Davis, Anthony This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Online public relations (2001) / Phillips, David The new marketing paradigm (1994) / Schultz, Don E. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Public relations in Britain : a history of professional practice in the 20th century (2004) / L'Etang, Jacquie Managing innovation (1991) / Henry, Jane Advertising management (5th ed, 1996) / Batra, Rajeev Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip The direct marketing guide. (1998) The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack Luxury fashion branding : trends, tactics, techniques (2007) / Okonkwo, Uche Advertising, the uneasy persuasion : its dubious impact on American society (1993) / Schudson, Michael Fashion marketing : contemporary issues (2nd ed, 2007) / Hines, Tony Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Paris fashion : a cultural history. (2nd ed, 1998) / Steele, Valerie Strategic marketing planning (1992) / McDonald, Malcolm Positioning strategy in retailing (1989) / Davies, Gary Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Quality : total customer service (1992) / Taylor, Lynda King Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de Marketing communications (1983) / Coulson-Thomas, Colin Retail change : contemporary issues (1993) / Bromley, Rosemary D. F. The practice of advertising (4th ed, 1995) / Hart, Norman A. Direct and database marketing (1997) / McCorkell, Graeme Quality: sustaining customer service (1993) / Taylor, Lynda King Consumer behavior : in fashion (2004) / Solomon, Michael R. The management and marketing of services (1993) / Mudie, Peter Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony The fundamentals of advertising (1985) / Wilmshurst, John Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Ad worlds : brands, media, audiences (1998) / Myers, Greg Applied marketing research (1992) / Moutinho, Luiz Fashion marketing (3rd ed, 2008) / Easey, Mike From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Retail management (1997) / Hasty, Ronald W. International retailing (1997) / Alexander, Nicholas The marketing of services (1984) / Cowell, Donald W. Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Understanding brands : by 10 people who do (1991) / Cowley, Don Reporting for journalists (2002) / Frost, Chris Fashion marketing : contemporary issues (2001) / Hines, Tony The handbook of brand management (1992) / Arnold, David The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham How advertising works : a review of current thinking (1992) / McDonald, Colin Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis The marketing research process (5th ed, 2000) / Wright, Len Tiu Brand management (1998) / De Chernatony, L. Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. Celebrity sells (2004) / Pringle, Hamish