Campaign (London. 1968)

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JOURNALS		BOOKS
Journal of current issues and research in advertising Adweek (New England ed.) InterMedia (London) Forging (Cleveland, Ohio) Judgment and decision making Adweek (Southeast edition) Weltwirtschaftliches Archiv Direct (Stamford, Conn.) Telecommunications international Of counsel (New York, N.Y.) Journal of real estate research Circulation management (Springfield, Or.) U.S. Department of State dispatch Prometheus (Saint Lucia, Brisbane, Qld.) Publishing research quarterly Broadcast (Bordon) NetWorker (Association for Computing Machinery) Journal of promotion management Schmalenbach business review MC technology marketing intelligence Debt3 Treasury & risk Asian journal of communication European rubber journal (1982) Sociologie du travail (Paris) Creativity and innovation management Advertising age's business marketing American journal of business B&T Magazine Journal of marketing communications Orange County business journal (Newport Beach, Calif.) Circuit world Journal of real estate literature Supermarket business PROMO (Danbury, Conn.) Journal of nonprofit & public sector marketing Quantitative marketing and economics Journal of database marketing China economic review Suffolk transnational law review Journal of international food & agribusiness marketing Journal of public relations research Journal of applied economics Promotions & incentives Business America Journal of intellectual property law & practice Journal of advertising research Bank technology news NZ marketing magazine Journal of media economics Growth and change Admedia Response (Duluth, Minn.) Journal of international consumer marketing Media (Hong Kong, China : 1988) Journal of sensory studies Federal communications law journal Netnomics Harvard journal of law & technology International journal on media management (Saint Gall, Switzerland) International journal of entrepreneurship and innovation management Broker (New York, N.Y.) JoC week European review of agricultural economics Waterford News & Star License! global International journal of business studies International journal of advertising Conference Board review Dairy field (1991) Precision marketing IOMA's report on managing credit, receivables & collections Cablefax (Denver, Colo.) International journal of marketing studies Marketing magazine (Toronto) Adweek. Western advertising news Food & beverage packaging (Troy, Mich.) Energy law journal East Asia (Piscataway, N.J.) Traders magazine Communicatio National petroleum news Journal of the Academy of Marketing Science Review of world economics National jeweler Indiana business review Public relations news Journal of interactive marketing Journal of targeting, measurement and analysis for marketing Total telecom Public relations tactics Medical marketing & media Veja Journal of organizational computing and electronic commerce Adweek (2003) Roofing siding insulation Federal reserve bulletin Food manufacture In-store marketing Managing intellectual property		Public relations practices : managerial case studies and problems. (7th ed, 2008) / Center, Allen H. Advertising and new media (2008) / Spurgeon, Christina Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn The social media marketing book (2010) / Zarrella, Dan The myth of digital democracy (2009) / Hindman, Matthew Scott Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business No time to think : the menace of media speed and the 24-hour news cycle (2008) / Rosenberg, Howard The practice of public relations (11th ed, 2011) / Seitel, Fraser P. From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex Strategic database marketing (3rd ed, 2006) / Hughes, Arthur Middleton Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi Marketing research. (10th ed, 2011) / Aaker, David A. Consumer behaviour : applications in marketing (2008) / East, Robert Strategic advertising management (3rd ed, 2009) / Percy, Larry Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. The practice of public relations (10th ed, 2007) / Seitel, Fraser P. Consumers (2nd ed, 2004) / Arnould, Eric J. International marketing : strategy and theory (5th ed, 2009) / Onkvisit, Sak Television, audiences and everyday life (2010) / Briggs, Matt The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff (2009) / Shih, Clara Chung-wai The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave New media, old news : journalism & democracy in the digital age (2010) / Fenton, Natalie Essential reporting : the NCTJ guide for trainee journalists (2007) / Smith, Jon Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy Restyling factual TV : audiences and news, documentary and reality genres (2007) / Hill, Annette Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris What would Google do? (1st ed, 2009) / Jarvis, Jeff Strategic marketing (9th ed, 2009) / Cravens, David W. Strategic marketing : creating competitive advantage (2010) / West, Douglas C. SPSS for Windows step by step : a simple guide and reference, 17.0 update (10th ed, 2010) / George, Darren Magazine production (2008) / Whittaker, Jason Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme Academic vocabulary in use : 50 units of academic vocabulary reference and practice : self-study and classroom use (2008) / McCarthy, Michael The brand innovation manifesto : how to build brands, redefine markets and defy conventions (2006) / Grant, John Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Marketing strategies : a contemporary approach. (2nd ed, 2007) / Ranchhod, Ashok Key concepts in radio studies (2009) / Chignell, Hugh Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Understanding and managing customers (2005) / Doole, Isobel The emergence of social enterprise (2004) / Borzaga, Carlo Consumer behaviour (2nd ed, 2009) / Evans, Martin This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Strategic market management (9th ed, 2011) / Aaker, David A. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Sport marketing (3rd ed, 2007) / Mullin, Bernard James Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Marketing communications : a European perspective (2nd ed, 2004) / Pelsmacker, Patrick de Public relations and the social web : how to use social media and web 2.0 in communications (2009) / Brown, Rob Strategic management : concepts and cases (12th ed, 2009) / David, Fred R. Pulling newspapers apart : analysing print journalism (2008) / Franklin, Bob Successful direct marketing methods (7th ed, 2001) / Stone, Bob Retailing management (7th ed, 2009) / Levy, Michael Value-based marketing : marketing strategies for corporate growth and shareholder value (2000) / Doyle, P. Hospitality marketing management (5th ed, 2010) / Reid, Robert D. Integrated marketing communications (2nd ed, 2005) / Pickton, David Marketing (2nd ed, 2011) / Baines, Paul Logistics management and strategy : competing through the supply chain (4th ed, 2011) / Harrison, Alan Designing and managing the supply chain : concepts, strategies, and case studies (3rd ed, 2008) / Simchi-Levi, David Contemporary strategy analysis : text and cases (7th ed, 2010) / Grant, Robert M. McNae's essential law for journalists (20th ed, 2009) / Banks, David Customer satisfaction : the customer experience through the customer's eyes (2007) / Hill, Nigel Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Text and image (2008) / Wigan, Mark Global marketing strategies ; (6th ed, 2004) / Jeannet, Jean-Pierre Psychotic reactions and carburetor dung (2001) / Bangs, Lester Call of the mall : how we shop (2004) / Underhill, Paco Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin Strategic corporate social responsibility : stakeholders in a global environment (2nd ed, 2011) / Werther, William B. International marketing (13th ed, 2007) / Cateora, Philip R. Financial analysis (2nd ed, 1995) / Rees, Bill Get me a murder a day! : a history of media and communication in Britain (2nd ed, 2010) / Williams, Kevin Advertising (2006) / Yeshin, Tony Brands and branding (2nd ed, 2009) / Clifton, Rita The Belbin guide to succeeding at work (2009) / Belbin, R. M. International business : the challenge of global competition. (12th ed, 2010) / Ball, Donald A. Experiential marketing : a practical guide to interactive brand experiences (2009) / Smilansky, Shaz Media studies : key issues and debates (2007) / Devereux, Eoin Women & media : a critical introduction (2006) / Byerly, Carolyn M. The broadcast journalism handbook (2007) / Hudson, Gary Women and media : international perspectives (2004) / Ross, Karen Strategic brand management (2007) / Elliott, Richard The handbook of international trade : a guide to the principles and practice of export (2nd ed, 2008) / Sherlock, Jim Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Principles of marketing (13th ed, 2010) / Kotler, Philip Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Researching and writing dissertations : a complete guide for business and management students (2009) / Horn, Roy Customer relationship management systems handbook (2003) / Sharp, Duane E.