The reality of global brands : cases and strategies for successful management of international brands| (1996) / Hankinson, Graham

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Journal of promotion management Journal of advertising research Journal of brand management Marketing magazine (Toronto) Journal of marketing Journal of consumer marketing Advertising age Campaign (London. 1968) Annals of tourism research		Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt The economics of the brand : a marketing analysis (1986) / Watkins, Trevor Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham The world's greatest brands (1996) / Kochan, Nick Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul Brand.new. (2000) / Pavitt, Jane Corporate reputation : managing the new strategic asset (1992) / Smythe, John Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Brands : the new wealth creators (1998) / Hart, Susannah Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M. Brand management (1998) / De Chernatony, L. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott Brand power (1994) / Stobart, Paul The corporate brand (1997) / Ind, Nicholas The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Corporate cultures and global brands (2004) / Rothacher, Albrecht Branding : a key marketing tool (1987) / Murphy, John M. Understanding brands : by 10 people who do (1991) / Cowley, Don The handbook of brand management (1992) / Arnold, David From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Successful branding (2001) / Choudhury, Pran Essentials of marketing research (1999) / Kumar, V. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Brands and branding (2004) / Clifton, Rita No logo : no space, no choice, no jobs, taking aim at the brand bullies (2000) / Klein, Naomi Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Understanding and designing market research (2nd ed, 2002) / Webb, John R. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Meeting customer needs (3rd ed, 2003) / Smith, Ian Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger Ad worlds : brands, media, audiences (1998) / Myers, Greg All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger The practice of advertising (4th ed, 1995) / Hart, Norman A. Cases in retail management (1994) / McGoldrick, Peter J. Marketing research : an applied approach (2000) / Malhotra, Naresh K. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Advertising management (5th ed, 1996) / Batra, Rajeev International retailing (1997) / Alexander, Nicholas Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre The management and practice of public relations (1995) / Stone, Norman Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin The marketing research process (4th ed, 1995) / Crimp, Margaret Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Consumer culture (1996) / Lury, Celia The customer service planner. (1992) / Christopher, Martin Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Consumers (2002) / Arnould, Eric J. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Advertising. (4th ed, 2000) / White, Roderick Applied consumer behaviour (1996) / Evans, Martin Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Consumer behavior (8th ed, 1995) / Engel, James F. Public relations principles and practice. (1997) / Kitchen, Philip Marketing (1998) / Lancaster, Geoffrey A. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Operations and the management of change. (1997) / Gilgeous, Victor