Advertising : what it is and how to do it| (3rd ed, 1993) / White, Roderick

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		When ads work : new proof that advertising triggers sales (1995) / Jones, John Philip The fundamentals of advertising (1985) / Wilmshurst, John How to plan advertising (2nd ed, 1997) / Cooper, Alan Advertising and the mind of the consumer : what works, what doesn't and why (2nd ed, 2000) / Sutherland, Max How advertising works : a review of current thinking (1992) / McDonald, Colin The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon The practice of advertising (4th ed, 1995) / Hart, Norman A. Advanced media planning (1998) / Rossiter, John R. Sex stereotyping in advertising (1983) / Courtney, Alice E. Practical advertising and publicity : effective promotion of products and services to industry and commerce (1988) / Hart, Norman A. The hidden persuaders (1957) / Packard, Vance Advertising management (5th ed, 1996) / Batra, Rajeev International advertising : communicating across cultures (1996) / Mueller, Barbara Advertising theory and practice (9th ed, 1975) / Sandage, C. H. Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William Advertising, the uneasy persuasion : its dubious impact on American society (1993) / Schudson, Michael Strategy in advertising : matching media and messages to markets and motivations (2nd ed, 1990) / Bogart, Leo Which ad pulled best? : 50 case histories on how to write and design ads that work (8th ed, 1996) / Burton, Philip Ward Strategic marketing : planning, implementation, and control (1984) / Weitz, Barton A. The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack Advertising that pulls response (1990) / McCorkell, Graeme Excellence in advertising : the IPA guide to best practice (2nd ed, 1999) / Butterfield, Leslie The management and practice of public relations (1995) / Stone, Norman Consumer behaviour : a European perspective (1999) / Solomon, Michael R. Marketing communications (1983) / Coulson-Thomas, Colin Quality: sustaining customer service (1993) / Taylor, Lynda King The management and marketing of services (1993) / Mudie, Peter Advertising. (4th ed, 2000) / White, Roderick Positioning : the battle for your mind (1st ed, 1986) / Ries, Al International retailing (1997) / Alexander, Nicholas Pictorial metaphor in advertising (1996) / Forceville, Charles Consumer market research handbook (3rd ed, 1988) / Downham, John Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Strategic public relations (1995) / Hart, Norman A. Reading ads socially (1992) / Goldman, Robert Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen The fundamentals of corporate communication. (1999) / Dolphin, Richard R. Strategic market planning : problems and analytical approaches (1979) / Abell, Derek F. Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. The language of advertising (1985) / Vestergaard, Torben Advertising : principles & practice (7th ed, 2006) / Wells, William Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Exploring direct marketing (1999) / O'Malley, Lisa Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Advertising. (2000) / Wright, Ray Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Branding : a key marketing tool (1987) / Murphy, John M. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. The handbook of brand management (1992) / Arnold, David Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Quality : total customer service (1992) / Taylor, Lynda King Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Direct and database marketing (1997) / McCorkell, Graeme Essentials of retailing (1996) / Levy, Michael Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Understanding the consumer : a psychological approach (1997) / Statt, David A. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Successful branding (2001) / Choudhury, Pran Retail management (1997) / Hasty, Ronald W. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Cases in retail management (1994) / McGoldrick, Peter J. Ad worlds : brands, media, audiences (1998) / Myers, Greg Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Service quality : new directions in theory and practice (1994) / Rust, Roland T. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin The marketing research process (4th ed, 1995) / Crimp, Margaret Marketing research : an applied orientation (1993) / Malhotra, Naresh K. International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. The customer service planner. (1992) / Christopher, Martin Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Advertising annual : the international annual of advertising. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Principles of services marketing (1994) / Palmer, Adrian The practice of public relations (4th ed, 1995) / Black, Sam Applied marketing research (1992) / Moutinho, Luiz International retailing : trends and strategies (1995) / McGoldrick, Peter J. Public relations principles and practice. (1997) / Kitchen, Philip Marketing research : an applied approach (2000) / Malhotra, Naresh K. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. International marketing (8th ed, 2000) / Terpstra, Vern Applied consumer behaviour (1996) / Evans, Martin Corporate strategy and business planning (1996) / Bennett, Roger Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Operations management for MBAs (1999) / Meredith, Jack R. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Global marketing strategy (1998) / Chee, Harold Logistics : the strategic issues (1992) / Christopher, Martin Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.