Relationship marketing| (1995) / Stone, Merlin

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JOURNALS		BOOKS
Journal of consumer marketing Journal of business research Marketing intelligence & planning		Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert Advances in relationship marketing (1995) / Payne, Adrian "An investigation into the use of the World Wide Web by the U. K. furniture industry : a users perspective". (1999) / Johnson, Wayne Steven The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A. The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Horizontal management : beyond total customer satisfaction (1991) / Denton, D. Keith The one to one future : building relationships one customer at a time (1st ed, 1993) / Peppers, Don Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Customers, competition and choice. (1993) / Manchester Open Learning Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin Managing direct marketing (1990) / Mounsey, Philip Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin Profitable direct marketing (1998) / Jay, Ros The new integrated direct marketing (1998) / Berry, Mike Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers (2001) / Foss, Bryan Understanding business markets : interaction, relationships and networks (2nd ed, 1997) / Ford, David Customer care management (1991) / Brown, Andrew Exploring direct marketing (1999) / O'Malley, Lisa Valuing your customers : from quality information to quality relationships through database marketing (1995) / Jenkinson, Angus Interviewing (1993) / Hague, Paul N. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book] Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Direct and database marketing (1997) / McCorkell, Graeme Commonsense direct marketing (4th ed, 2000) / Bird, Drayton What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A. Customer responsive management : the flexible advantage (1996) / Davis, Frank W. Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L. CRM : redefining customer relationship management (2002) / Peel, Jeffrey Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Global marketing strategy (1995) / Douglas, Susan P. Service quality : new directions in theory and practice (1994) / Rust, Roland T. Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H. The direct marketing guide. (1998) Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris Consumer market research handbook (3rd ed, 1988) / Downham, John Corporate communication (3rd ed, 2003) / Argenti, Paul A. The internationalisation of retailing (1995) / Akehurst, Gary Customer care : strategy for the 90s. (1994) / Cardwell, Margaret In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan The customer service planner. (1992) / Christopher, Martin International advertising : communicating across cultures (1996) / Mueller, Barbara Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Principles of services marketing (1994) / Palmer, Adrian E-marketing strategy (2001) / Chaston, Ian Customer first : a strategy for quality service (1990) / Walker, Denis Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G. Marketing financial services (2nd ed, 1995) / Ennew, Christine The marketing research process (5th ed, 2000) / Wright, Len Tiu Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Direct and interactive marketing (2001) / Sargeant, Adrian Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. Advertising management (5th ed, 1996) / Batra, Rajeev The marketing research process (4th ed, 1995) / Crimp, Margaret Consumer behaviour : a European perspective (1999) / Solomon, Michael R. The marketing casebook : cases and concepts (1994) / Dibb, Sally The management and marketing of services (1993) / Mudie, Peter Decentring leisure : rethinking leisure theory (1995) / Rojek, Chris International marketing (8th ed, 2000) / Terpstra, Vern Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Understanding customers. (1997) / Rice, Chris Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Customer care (1999) / Bee, Frances International retailing : trends and strategies (1995) / McGoldrick, Peter J. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. The management and practice of public relations (1995) / Stone, Norman How advertising works : a review of current thinking (1992) / McDonald, Colin Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David The practice of advertising (4th ed, 1995) / Hart, Norman A. Applied marketing research (1992) / Moutinho, Luiz Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William International marketing (2000) / Cateora, Philip R. Consumers (2002) / Arnould, Eric J. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Key issues in business ethics (1989) / Donaldson, John Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Marketing management and strategy (3rd ed, 2002) / Doyle, P. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. The practice of public relations (4th ed, 1995) / Black, Sam