Relationship marketing : successful strategies for the age of the customer| (1991) / McKenna, Regis

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JOURNALS		BOOKS
Journal of relationship marketing (Binghamton, N.Y.) Journal of database marketing & customer strategy management Journal of direct, data and digital marketing practice Journal of service research : JSR Journal of consumer marketing Journal of the Academy of Marketing Science Journal of small business and enterprise development Journal of business & industrial marketing MIT Sloan management review International journal of bank marketing Journal of business research Journal of product & brand management European management journal Marketing intelligence & planning Advertising age Service industries journal Journal of business strategy Business process management journal European journal of marketing Management decision Computerworld Journal of marketing International journal of operations & production management		Advances in relationship marketing (1995) / Payne, Adrian The one to one future : building relationships one customer at a time (1st ed, 1993) / Peppers, Don The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony The one to one future : building relationships one customer at a time (1993) / Peppers, Don Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert Relationship marketing (1995) / Stone, Merlin Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon Customer responsive management : the flexible advantage (1996) / Davis, Frank W. Database marketing : the ultimate marketing tool (1993) / Nash, Edward L. Auditing your customer service : the foundation for success (1994) / Leppard, John The direct marketing guide. (1998) Customer care. dealing with customers and how different businesses have improved customer care. (1997) Making customer satisfaction happen : a strategy for delighting customers (1994) / McNealy, Roderick M. Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Customer relationship management : a databased approach (2006) / Kumar, V. Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R. The essential guide to database marketing (1992) / Davies, John M. Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A. The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin CRM : redefining customer relationship management (2002) / Peel, Jeffrey Profitable direct marketing (2nd ed, 1992) / Kobs, Jim Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H. What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David Understanding business markets : interaction, relationships and networks (2nd ed, 1997) / Ford, David Valuing your customers : from quality information to quality relationships through database marketing (1995) / Jenkinson, Angus Quality: sustaining customer service (1993) / Taylor, Lynda King Customers, competition and choice. (1993) / Manchester Open Learning Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers (2001) / Foss, Bryan Customer relationship management (2005) / Peelen, Ed Quality : total customer service (1992) / Taylor, Lynda King Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Customer care management (1991) / Brown, Andrew What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A. Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A. The customer service planner. (1992) / Christopher, Martin Global marketing strategy (1995) / Douglas, Susan P. Meeting customer needs (3rd ed, 2003) / Smith, Ian Direct and database marketing (1997) / McCorkell, Graeme The management and marketing of services (1993) / Mudie, Peter Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas The new marketing paradigm (1994) / Schultz, Don E. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Customer first : a strategy for quality service (1990) / Walker, Denis International marketing : a cultural approach (1993) / Usunier, Jean-Claude Making customers count : a guide to excellence in customer care (1994) / Clutterbuck, David Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick Global marketing management (4th ed, 1999) / Quelch, John A. Exploring direct marketing (1999) / O'Malley, Lisa Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian E-commerce and v-business : business models for global success (2001) / Barnes, Stuart Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L. Customer care (1999) / Bee, Frances The marketing of services (1984) / Cowell, Donald W. Service quality : new directions in theory and practice (1994) / Rust, Roland T. In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Corporate communication (3rd ed, 2003) / Argenti, Paul A. Advertising management (5th ed, 1996) / Batra, Rajeev Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Successful marketing for the small business (4th ed, 1998) / Patten, Dave All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris The management and practice of public relations (1995) / Stone, Norman Understanding the UK economy (4th ed, 1997) / Curwen, Peter J. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Customer relationship management : concepts and tools (2004) / Buttle, Francis International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Direct and interactive marketing (2001) / Sargeant, Adrian Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul The strategy process (1998) / Mintzberg, Henry Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Marketing communications (1983) / Coulson-Thomas, Colin Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen The handbook of brand management (1992) / Arnold, David Marketing management and strategy : a reader (4th ed, 1988) / Kotler, Philip Principles of services marketing (1994) / Palmer, Adrian The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Marketing research : an applied approach (2000) / Malhotra, Naresh K. The international hospitality business (1996) / Kotas, Richard The marketing research process (4th ed, 1995) / Crimp, Margaret Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Global marketing strategy (1998) / Chee, Harold Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Beyond TQM (1993) / Flood, Robert L. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Applied marketing research (1992) / Moutinho, Luiz Organizations : behavior, structure, processes (10th ed, 2000) / Gibson, James L. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.