Strategic business marketing| (3rd ed, 1995) / Chisnall, Peter M.

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Strategic marketing : planning, implementation, and control (1984) / Weitz, Barton A. Marketing management and strategy : a reader (4th ed, 1988) / Kotler, Philip The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. International marketing : a cultural approach (1993) / Usunier, Jean-Claude The direct marketing guide. (1998) Business marketing (1993) / Gross, Andrew C. The strategic and operational planning of marketing (1986) / Greenley, Gordon E. Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John The CIM handbook of strategic marketing (1998) / Egan, Colin Industrial marketing communications : business-to-business advertising, promotion and PR (1993) / Hart, Norman A. The marketing communications process (1976) / DeLozier, M Wayne Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Readings in global marketing (1995) / Czinkota, Michael R. Marketing communications (1983) / Coulson-Thomas, Colin Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John Understanding the UK economy (4th ed, 1997) / Curwen, Peter J. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M. The business and marketing environment (1992) / Palmer, Adrian Retail management (1997) / Hasty, Ronald W. Advertising management (5th ed, 1996) / Batra, Rajeev The new marketing paradigm (1994) / Schultz, Don E. Global marketing strategy (1998) / Chee, Harold Strategic marketing planning (2nd ed, 1996) / McDonald, Malcolm The strategy reader (1998) / Segal-Horn, Susan Marketing and entrepreneurship : research ideas and opportunities (1994) / Hills, Gerald E. Quality : total customer service (1992) / Taylor, Lynda King Marketing in small businesses (1989) / Kenny, Brian Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. Essentials of marketing : text and cases (3rd ed, 1998) / Lancaster, Geoffrey A. International retailing (1997) / Alexander, Nicholas Marketing strategy (2nd ed, 1998) / Fifield, Paul Successful marketing for the small business (4th ed, 1998) / Patten, Dave Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Transform your supply chain : releasing value in business (1998) / Hughes, Jon Small business and entrepreneurship (2nd ed, 1996) / Burns, Paul Applied marketing research (1992) / Moutinho, Luiz Marketing logistics (1997) / Christopher, Martin International trade (1998) / Mikic, Mia The theory and practice of systematic personnel selection (2nd ed, 1993) / Smith, Mike Global marketing strategy (1995) / Douglas, Susan P. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony Strategy in practice (2nd ed, 1998) / Bowman, Cliff Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. The internationalisation of retailing (1995) / Akehurst, Gary Strategic market planning : problems and analytical approaches (1979) / Abell, Derek F. Improving leadership performance : interpersonal skills for effective leadership (2nd ed, 1994) / Wright, Peter L. Marketing planning & strategy (6th ed, 2000) / Jain, Subhash C. Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A. Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Yield management : strategies for the service industries (1997) / Ingold, Anthony Competing for the future (1994) / Hamel, Gary Strategic public relations (1995) / Hart, Norman A. Direct and database marketing (1997) / McCorkell, Graeme Store wars : the battle for mindspace and shelfspace (1995) / Corstjens, Judith Advertising that pulls response (1990) / McCorkell, Graeme Marketing management. (12th ed, 2006) / Kotler, Philip Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris Retail change : contemporary issues (1993) / Bromley, Rosemary D. F. The marketing of services (1984) / Cowell, Donald W. Marketing (1998) / Lancaster, Geoffrey A. Marketing research (6th ed, 2001) / Chisnall, Peter M. Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G. Retail strategy : planning and control (2000) / Walters, David Marketing : concepts and strategies (4th ed, 2000) / Dibb, Sally Creating value : shaping tomorrow's business (1998) / Mathur, Shiv Sahai The practice of advertising (4th ed, 1995) / Hart, Norman A. International retailing : trends and strategies (1995) / McGoldrick, Peter J. Consumer market research handbook (3rd ed, 1988) / Downham, John Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Marketing management and strategy (3rd ed, 2002) / Doyle, P. Purchasing principles and management (8th ed, 1998) / Baily, Peter Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Quality: sustaining customer service (1993) / Taylor, Lynda King Organizations : behavior, structure, processes (10th ed, 2000) / Gibson, James L. Service quality : new directions in theory and practice (1994) / Rust, Roland T. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Marketing (2nd ed, 1999) / Hill, Elizabeth