All consumers are not created equal : the differential marketing strategy for brand loyalty and profits| (1995) / Hallberg, Garth

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
Marketing management (Chicago, Ill.) International journal of consumer studies Journal of consumer marketing		Construction and application of three measures of brand loyalty. (1979) / Young, William Murray Valuing your customers : from quality information to quality relationships through database marketing (1995) / Jenkinson, Angus The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F. Customers, competition and choice. (1993) / Manchester Open Learning Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A. Organizational structure and design (1970) / Dalton, Gene W. Market segmentation : how to do it - how to profit from it (2nd ed, 1998) / McDonald, Malcolm The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. Relationship marketing (1995) / Stone, Merlin Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Leisure and the family life cycle (1975) / Rapoport, Rhona What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A. Advances in relationship marketing (1995) / Payne, Adrian Direct and interactive marketing (2001) / Sargeant, Adrian Hospitality marketing (1996) / Wearne, Neil Exploring direct marketing (1999) / O'Malley, Lisa Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Leisure for leisure : critical essays (1989) / Rojek, Chris Consumer behavior (9th ed, 2001) / Blackwell, Roger D. Understanding the consumer : a psychological approach (1997) / Statt, David A. Human resource management for hospitality services (1997) / Goldsmith, Alistair Direct and database marketing (1997) / McCorkell, Graeme The handbook of brand management (1992) / Arnold, David International marketing strategy (5th ed, 2005) / Bradley, Frank In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Understanding customers. (1997) / Rice, Chris Managing human resources in the European tourism and hospitality industriy : a strategic approach (1995) / Baum, Tom Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Service quality in hospitality organizations (1996) / Olsen, Michael D. Sociology of leisure : a reader (1995) / Critcher, Chas Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Strategic market management (7th ed, 2005) / Aaker, David A. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Organisational culture (2nd ed, 1998) / Brown, Andrew D. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Researching and writing dissertations in business and management (2010) / Riley, Michael Consumer behavior (1996) / Wells, William Consumer culture (1996) / Lury, Celia Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Strategy : analysis and practice (2005) / McGee, John Retail marketing management (2nd ed, 2003) / Gilbert, David Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Microeconomics (2001) / Warmington, Bob The customer service planner. (1992) / Christopher, Martin Consumers (2002) / Arnould, Eric J. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Consumer behavior (8th ed, 2004) / Schiffman, Leon G. The strategy process : concepts, contexts, cases (3rd ed, 1996) / Mintzberg, Henry Consumer behavior (8th ed, 1995) / Engel, James F. Retail marketing (2nd ed, 2002) / McGoldrick, Peter J. Applied consumer behaviour (1996) / Evans, Martin Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul The marketing research process (4th ed, 1995) / Crimp, Margaret Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. Global shift : transforming the world economy. (3rd ed, 1998) / Dicken, Peter Operations management : a supply chain approach (2nd ed, 2003) / Waller, Derek L. Operations and the management of change. (1997) / Gilgeous, Victor Research methods for business students (4th ed, 2007) / Saunders, Mark Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A. Organisational behaviour and analysis : an integrated approach (1998) / Rollinson, Derek European business (4th ed, 2001) / Mercado, Simon European business : issue-based approach (1996) / Welford, Richard Corporate strategy (2nd ed, 1999) / Bennett, Roger Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.