Marketing on the Internet| (rev ed, 1997) / Ellsworth, Jill H.

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JOURNALS		BOOKS
		The New Internet business book (1996) / Ellsworth, Jill H. "An investigation into the use of the World Wide Web by the U. K. furniture industry : a users perspective". (1999) / Johnson, Wayne Steven Internet business guide (1995) / Resnick, Rosalind World Wide Web marketing : integrating the internet into your marketing strategy. (1995) / Sterne, Jim Guerrilla marketing on the Internet : the complete guide to making money on-line (1995) / Levinson, Jay Conrad Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K. How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book] Direct marketing management (1989) / Roberts, Mary Lou Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L. International marketing : a cultural approach (1993) / Usunier, Jean-Claude Internet marketing (2000) / Sheth, Jagdish N. Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John Exploring direct marketing (1999) / O'Malley, Lisa Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline Electronic commerce and business communications (1998) / Chesher, Michael Marketing in the digital age (2nd ed, 2001) / O'Connor, John Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Quality: sustaining customer service (1993) / Taylor, Lynda King Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. International retailing (1997) / Alexander, Nicholas Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Company image and reality : a critique of corporate communications (1996) / Bernstein, David Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy The complete idiot's guide to e-commerce UK (2000) / Salter, Brian The information e-conomy : business strategies for competing in the digital age (2000) / Turner, Colin Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John The marketing of services (1984) / Cowell, Donald W. The marketing communications process (1976) / DeLozier, M Wayne Making customer satisfaction happen : a strategy for delighting customers (1994) / McNealy, Roderick M. Introduction to economics (1992) / Casler, Stephen D. E-business essentials : technology and network for the electronic marketplace (2000) / Norris, Mark Personnel management : a comprehensive guide to theory and practice in Britain (2nd ed, 1994) / Sisson, Keith Strategic marketing planning (2nd ed, 1996) / McDonald, Malcolm International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Strategic public relations (1995) / Hart, Norman A. Global marketing strategy (1995) / Douglas, Susan P. Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Cases in retail management (1994) / McGoldrick, Peter J. The management and practice of public relations (1995) / Stone, Norman Advertising management (5th ed, 1996) / Batra, Rajeev Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Service quality : new directions in theory and practice (1994) / Rust, Roland T. Managing technological innovation (4th ed, 1992) / Twiss, Brian C. Direct and database marketing (1997) / McCorkell, Graeme Marketing research : an applied orientation (1993) / Malhotra, Naresh K. The customer service planner. (1992) / Christopher, Martin Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris Retail power plays : from trading to brand leadership : strategies for building retail brand value (1997) / Wileman, Andrew Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John Principles of services marketing (1994) / Palmer, Adrian Marketing communications (1983) / Coulson-Thomas, Colin The management and marketing of services (1993) / Mudie, Peter The practice of advertising (4th ed, 1995) / Hart, Norman A. Public relations ethics (1995) / Seib, Philip M. The marketing research process (4th ed, 1995) / Crimp, Margaret EBusiness essentials : technology and network requirements for mobile and online markets (2nd ed, 2001) / Norris, Mark Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. Applied marketing research (1992) / Moutinho, Luiz Electronic commerce : strategies and models for business-to-business trading. (1999) / Timmers, P. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Quality : total customer service (1992) / Taylor, Lynda King Marketing management and strategy : a reader (4th ed, 1988) / Kotler, Philip Retail change : contemporary issues (1993) / Bromley, Rosemary D. F. E-marketing strategy (2001) / Chaston, Ian Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin Consumer market research handbook (3rd ed, 1988) / Downham, John Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J. Corporate strategy and business planning (1996) / Bennett, Roger International retailing : trends and strategies (1995) / McGoldrick, Peter J. International marketing (8th ed, 2000) / Terpstra, Vern Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen Companies and markets : understanding business strategy and the market environment (1994) / Lowes, Bryan International marketing and export management (3rd ed, 1998) / Albaum, Gerald The practice of public relations (4th ed, 1995) / Black, Sam Corporate strategy and business planning (1996) / Bennett, Roger Public relations principles and practice. (1997) / Kitchen, Philip Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Strategy in action (1995) / Thompson, John L. Key issues in business ethics (1989) / Donaldson, John Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Globalization and business practice : managing across boundaries. (1998) / Parker, Barbara Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Competitive strategy : techniques for analyzing industries and competitors (1980) / Porter, Michael E. The marketing casebook : cases and concepts (1994) / Dibb, Sally Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony