| JOURNALS | | BOOKS |
| | - Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H.
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Global marketing strategy (1998) / Chee, Harold
- Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F.
- Direct and database marketing (1997) / McCorkell, Graeme
- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Public relations techniques (2nd ed, 1994) / Jefkins, Frank William
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Consumers (2002) / Arnould, Eric J.
- The customer service planner. (1992) / Christopher, Martin
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