Planned press and public relations| (3rd ed, 1993) / Jefkins, Frank William

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JOURNALS		BOOKS
		John Clare's guide to media handling (2001) / Clare, John Precision public relations (1988) / Hiebert, Ray Eldon Public relations (5th ed, 1998) / Jefkins, Frank The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon Public relations in practice : a casebook (1990) / Moss, Danny Strategic public relations (1995) / Hart, Norman A. Corporate communication (3rd ed, 2003) / Argenti, Paul A. The internationalisation of retailing (1995) / Akehurst, Gary Perfect PR (1999) / Maitland, Iain All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger The fundamentals of corporate communication. (1999) / Dolphin, Richard R. The management and practice of public relations (1995) / Stone, Norman Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Quality : total customer service (1992) / Taylor, Lynda King Creativity in public relations (2nd ed, 2001) / Green, Andy International retailing : trends and strategies (1995) / McGoldrick, Peter J. Public relations principles and practice. (1997) / Kitchen, Philip Advertising management (5th ed, 1996) / Batra, Rajeev How advertising works : a review of current thinking (1992) / McDonald, Colin International retailing (1997) / Alexander, Nicholas The practice of advertising (4th ed, 1995) / Hart, Norman A. The practice of public relations (4th ed, 1995) / Black, Sam Media ownership and control in the age of convergence (1996) / MacLeod, Vicki Cases in retail management (1994) / McGoldrick, Peter J. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Retail management (1997) / Hasty, Ronald W. The handbook of brand management (1992) / Arnold, David Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley The customer service planner. (1992) / Christopher, Martin The marketing research process (4th ed, 1995) / Crimp, Margaret Consumer culture (1996) / Lury, Celia The Gower handbook of logistics and distribution management. (4th ed, 1990) / Gattorna, John Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Applied consumer behaviour (1996) / Evans, Martin An introduction to theories of popular culture (1995) / Strinati, Dominic Consumer behavior (8th ed, 1995) / Engel, James F.