A glittering haze : strategic advertising in the 1990s.| (1992) / Fletcher, Winston

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
		Strategy in advertising : matching media and messages to markets and motivations (2nd ed, 1990) / Bogart, Leo Advertising that pulls response (1990) / McCorkell, Graeme Reading ads socially (1992) / Goldman, Robert Advertising, the uneasy persuasion : its dubious impact on American society (1993) / Schudson, Michael How advertising works : a review of current thinking (1992) / McDonald, Colin The practice of advertising (4th ed, 1995) / Hart, Norman A. Ad worlds : brands, media, audiences (1998) / Myers, Greg Language in the news : discourse and ideology in the press (1991) / Fowler, Roger Advertising. (4th ed, 2000) / White, Roderick Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul