Industrial marketing strategy| (3rd ed, 1991) / Webster, Frederick E.

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		Effective industrial marketing : business-to-business marketing of goods and services (1994) / Hart, Norman A. Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R. Industrial marketing communications : business-to-business advertising, promotion and PR (1993) / Hart, Norman A. Customer care. (1996) The European economy : the global context (1997) / Dent, Christopher M. Database marketing : the ultimate marketing tool (1993) / Nash, Edward L. New product development : a reader (1996) / Hart, Susan J. Marketing research for managers (2nd ed, 1996) / Crouch, Sunny The marketing communications process (1976) / DeLozier, M Wayne The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack Sponsorship : what it is and how to use it (1989) / Sleight, Steve Customer care management (1991) / Brown, Andrew Readings in global marketing (1995) / Czinkota, Michael R. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John International marketing : a cultural approach (1993) / Usunier, Jean-Claude Public relations ethics (1995) / Seib, Philip M. Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Retail marketing (1999) / Omar, Ogenyi Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John Marketing communications (1983) / Coulson-Thomas, Colin Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Strategic marketing planning (2nd ed, 1996) / McDonald, Malcolm Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Global marketing strategy (1995) / Douglas, Susan P. Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip Direct and database marketing (1997) / McCorkell, Graeme Strategic public relations (1995) / Hart, Norman A. Relationship marketing (1995) / Stone, Merlin Business process reengineering : breakpoint strategies for market dominance (1993) / Johansson, Henry J. Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H. Quality : total customer service (1992) / Taylor, Lynda King International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen Quality: sustaining customer service (1993) / Taylor, Lynda King The management and practice of public relations (1995) / Stone, Norman Principles of services marketing (1994) / Palmer, Adrian Managing technological innovation (4th ed, 1992) / Twiss, Brian C. Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. The customer service planner. (1992) / Christopher, Martin Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Customer care (1999) / Bee, Frances Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Consumer market research handbook (3rd ed, 1988) / Downham, John Advertising management (5th ed, 1996) / Batra, Rajeev Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Key issues in business ethics (1989) / Donaldson, John International retailing (1997) / Alexander, Nicholas Service quality : new directions in theory and practice (1994) / Rust, Roland T. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Cases in retail management (1994) / McGoldrick, Peter J. International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Management ethics : integrity at work (1997) / Petrick, Joseph A. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Marketing management and strategy (3rd ed, 2002) / Doyle, P. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Global marketing strategy (1998) / Chee, Harold The marketing research process (4th ed, 1995) / Crimp, Margaret International marketing and export management (3rd ed, 1998) / Albaum, Gerald Applied marketing research (1992) / Moutinho, Luiz Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis International retailing : trends and strategies (1995) / McGoldrick, Peter J. Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Essentials of business ethics (1996) / Chryssides, George D. Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Doing research in business and management : an introduction to process and method (1998) / Remenyi, D. Public relations principles and practice. (1997) / Kitchen, Philip Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Consumer behavior (8th ed, 1995) / Engel, James F. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Global shift : transforming the world economy. (3rd ed, 1998) / Dicken, Peter European business : issue-based approach (1996) / Welford, Richard Organisational behaviour and analysis : an integrated approach (1998) / Rollinson, Derek Business ethics (1994) / Sorell, Tom Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A. Decision making : an integrated approach (2nd ed, 1998) / Jennings, David Management. (6th ed, 1995) / Stoner, James A. F. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E. Marketing (1998) / Lancaster, Geoffrey A. Questionnaire design, interviewing and attitude measurement (1992) / Oppenheim, A. N.