Journal of product & brand management

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JOURNALS		BOOKS
Chain store age executive with Shopping center age Pricing strategy & practice Journal of business market management Chemosensory perception Journal of international food & agribusiness marketing Economic and social review Quantitative marketing and economics America's community banker Schmalenbach business review Journal of the Academy of Marketing Science Journal of agricultural and resource economics International journal of e-business research American journal of business Journal of international consumer marketing Harvard journal of law & technology Energy law journal Journal of Euro-marketing Transnational corporations Journal of technology management & innovation Ekonomska misao i praksa Economic bulletin (Oslo, Norway) American journal of business Latin American business review (Binghamton, N.Y.) Ekonomski anali Judgment and decision making Publishing research quarterly Supermarket business Journal of marketing communications UNLV gaming research & review journal Netnomics Research in engineering design Journal of targeting, measurement and analysis for marketing International journal of marketing studies International journal of medical marketing Mathematics and computers in simulation International journal of wine business research Indiana business review Journal of research for consumers Journal of competition law & economics Creativity and innovation management Financial world Licensing journal Marketing letters Naval research logistics Direct marketing Operations research letters American laundry news Australasian marketing journal Journal of medical marketing International journal of electronic business management Interactive marketing Prometheus (Saint Lucia, Brisbane, Qld.) SMT (Tulsa, Okla.) Marketing science (Providence, R.I.) IOMA's report on managing credit, receivables & collections Commercial law bulletin (Chicago, Ill.) Indiana business magazine PROMO (Danbury, Conn.) Sport marketing quarterly Journal of consumer culture Review of industrial organization Journal of sport management Telecommunications international Mitigation and adaptation strategies for global change International journal of managerial finance Emerging markets review Journal of Asia-Pacific business Transportation science Retail digest Plastics additives & compounding Journal of brand management Japan and the world economy Industry and innovation MC technology marketing intelligence South Dakota business review Frozen food age Journal of travel research International journal of research in marketing Journal of the Academy of Marketing Science Production and inventory management journal Communicatio New technology, work, and employment Corporate business taxation monthly International review of retail, distribution and consumer research Defense AR journal Journal of consumer behaviour Journal of database marketing & customer strategy management Asia Pacific journal of marketing and logistics Journal of private equity Growth and change Journal of marketing research Journal of business & industrial marketing Marketing management (Chicago, Ill.) Corporate reputation review Quality and reliability engineering international Financial services review (Greenwich, Conn.) Economic policy review (Federal Reserve Bank of New York) Journal of business finance & accounting Journal of consumer marketing Revue économique		From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. The practice of public relations (10th ed, 2007) / Seitel, Fraser P. The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Global marketing management (5th ed, 2011) / Kotabe, Masaaki Understanding emerging markets : building business BRIC by brick (2007) / Pelle, Stefano Strategic market management (9th ed, 2011) / Aaker, David A. Consumer behaviour : applications in marketing (2008) / East, Robert Understanding and managing customers (2005) / Doole, Isobel The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Customer relationship management : concepts and technologies (2nd ed, 2009) / Buttle, Francis Creative philanthropy : towards a new philanthropy for the twenty-first century (2006) / Anheier, Helmut K. The fundamentals of branding (2009) / Davis, Melissa Thoughtful fundraising : concepts, issues and perspectives (2007) / Mordaunt, Jill Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy Strategic advertising management (3rd ed, 2009) / Percy, Larry Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Consumers (2nd ed, 2004) / Arnould, Eric J. Sponsorship measurement and evaluation (2009) / Houlder, Fraser Hospitality strategic management ; concepts and cases (2nd ed, 2010) / Enz, Cathy A. Consumer psychology (2010) / Jansson-Boyd, Cathrine V. Consumer behaviour (2nd ed, 2009) / Evans, Martin Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Airline finance (3rd ed, 2007) / Morrell, Peter S. Marketing research. (10th ed, 2011) / Aaker, David A. Retail management : a strategic approach (10th ed, 2007) / Berman, Barry Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Contemporary direct marketing (2005) / Spiller, Lisa Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Customer service : empowerment and entrapment (2001) / Sturdy, Andrew Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. Advertising : principles & practice. (8th ed, 2009) / Wells, William Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Strategic marketing (9th ed, 2009) / Cravens, David W. Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen International human resource management : managing people in a multinational context (5th ed, 2008) / Dowling, Peter Project risk analysis and management guide (2nd ed, 2004) / Bartlett, John International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Managing the global supply chain (3rd ed, 2007) / Skjøtt-Larsen, Tage The complete special events handbook (2009) / Carter, Pauline Brands and branding (2nd ed, 2009) / Clifton, Rita This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Financial analysis (2nd ed, 1995) / Rees, Bill Sponsorship : for a return on investment (2007) / Masterman, Guy Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer Destination marketing : an integrated marketing communication approach (2008) / Pike, Steven Global marketing management (4th ed, 2008) / Kotabe, Masaaki Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi Managing innovation : integrating technological, market and organizational change. (4th ed, 2009) / Tidd, Joseph Retailing management (7th ed, 2009) / Levy, Michael Global marketing strategies ; (6th ed, 2004) / Jeannet, Jean-Pierre Value-based marketing : marketing strategies for corporate growth and shareholder value (2000) / Doyle, P. Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael Customer relationship management : a databased approach (2006) / Kumar, V. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Designing and managing the supply chain : concepts, strategies, and case studies (3rd ed, 2008) / Simchi-Levi, David Tourism : principles and practice (4th ed, 2008) / Cooper, Chris Logistics and retail management : emerging issues and new challenges in the retail supply chain (3rd ed, 2009) / Fernie, John The economics of staging the Olympics : a comparison of the Games 1972-2008 (2004) / Preuss, Holger International purchasing and management (2001) / Branch, Alan E. Strategic sports event management (2nd ed, 2009) / Masterman, Guy Supply chain logistics management (3rd ed, 2010) / Bowersox, Donald J. Case study research : design and methods (4th ed, 2009) / Yin, Robert K. Case studies in sport marketing (2003) / Pitts, Brenda G. Supply chain management : strategy, planning, and operation (4th ed, 2010) / Chopra, Sunil Strategic marketing : creating competitive advantage (2010) / West, Douglas C. The practice of advertising (5th ed, 2005) / Mackay, Adrian International business : competing in the global marketplace (8th ed, 2011) / Hill, Charles W. L. Consumer behavior (4th ed, 2007) / Hoyer, Wayne D. Managing change : a strategic approach to organizational dynamics (5th ed, 2009) / Burnes, Bernard Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de Strategic management : theory and application (2008) / Haberberg, Adrian Olympic cities : city agendas, planning and the world's games, 1896-2012 (2007) / Gold, John Robert Fundraising management : analysis, planning and practice (2nd ed, 2010) / Sargeant, Adrian The handbook of international trade : a guide to the principles and practice of export (2nd ed, 2008) / Sherlock, Jim Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. Research methods for business students (5th ed, 2009) / Saunders, Mark Microsoft Office Project 2007 all-in-one desk reference for dummies (2007) / Marmel, Elaine J. The business of sport management (2004) / Beech, John An introduction to airline economics (6th ed, 2001) / O'Connor, William E. Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Strategy safari : the complete guide through the wilds of strategic management (2nd ed, 2009) / Mintzberg, Henry Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill Accounting for managers : interpreting accounting information for decision-making (3rd ed, 2009) / Collier, Paul M. Global marketing management (7th ed, 2002) / Keegan, Warren J. Services marketing : integrating customer focus across the firm (5th ed, 2009) / Zeithaml, Valarie A. Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases (2nd ed, 2008) / Jelassi, Tawfik