Consumer market research handbook| (3rd ed, 1988) / Downham, John

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JOURNALS		BOOKS
		The effective use of market research. (1971) / Aucamp, Johan Market research : using forecasting in business (1992) / Clifton, P. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert Integrated marketing communications 1999-2000. (1999) / Yeshin, Tony Database marketing : the ultimate marketing tool (1993) / Nash, Edward L. Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Essentials of marketing research (1999) / Kumar, V. Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A. Exploring direct marketing (1999) / O'Malley, Lisa Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Branding : a key marketing tool (1987) / Murphy, John M. The marketing research process (4th ed, 1995) / Crimp, Margaret Marketing research : an applied orientation (1993) / Malhotra, Naresh K. The direct marketing guide. (1998) The marketing research process (5th ed, 2000) / Wright, Len Tiu Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John Relationship marketing (1995) / Stone, Merlin Consumer behaviour : a European perspective (1999) / Solomon, Michael R. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Direct and database marketing (1997) / McCorkell, Graeme Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Marketing research (6th ed, 2001) / Chisnall, Peter M. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Applied marketing research (1992) / Moutinho, Luiz Advertising management (5th ed, 1996) / Batra, Rajeev What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David Marketing strategy (2nd ed, 1998) / Fifield, Paul International marketing (8th ed, 2000) / Terpstra, Vern Marketing research : an applied approach (2000) / Malhotra, Naresh K. International retailing (1997) / Alexander, Nicholas Strategic public relations (1995) / Hart, Norman A. The customer service planner. (1992) / Christopher, Martin The handbook of brand management (1992) / Arnold, David Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Improving leadership performance : interpersonal skills for effective leadership (2nd ed, 1994) / Wright, Peter L. Retail strategy : planning and control (2000) / Walters, David Essentials of retailing (1996) / Levy, Michael Cases in retail management (1994) / McGoldrick, Peter J. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Marketing research (7th ed, 2005) / Chisnall, Peter M. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. Consumer behavior (8th ed, 1995) / Engel, James F. Key issues in business ethics (1989) / Donaldson, John Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. The management and practice of public relations (1995) / Stone, Norman Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Consumers (2002) / Arnould, Eric J. The business and marketing environment (3rd ed, 1999) / Palmer, Adrian Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Applied consumer behaviour (1996) / Evans, Martin Competitive strategy : techniques for analyzing industries and competitors (1980) / Porter, Michael E. Global marketing strategy (1998) / Chee, Harold Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Management ethics : integrity at work (1997) / Petrick, Joseph A. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Marketing communications (1983) / Coulson-Thomas, Colin Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Strategic market management (7th ed, 2005) / Aaker, David A. Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Advertising. (4th ed, 2000) / White, Roderick Consumer behavior (1996) / Wells, William Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Understanding customers. (1997) / Rice, Chris The competitive advantage of nations: with a new introduction. (1998) / Porter, Michael E. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Strategic marketing (8th ed, 2006) / Cravens, David W. Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma Researching and writing dissertations in business and management (2010) / Riley, Michael Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin The Gower handbook of logistics and distribution management. (4th ed, 1990) / Gattorna, John Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Marketing (1998) / Lancaster, Geoffrey A. Public relations principles and practice. (1997) / Kitchen, Philip Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Organisational behaviour and analysis : an integrated approach (1998) / Rollinson, Derek Subculture : the meaning of style (1979) / Hebdige, Dick Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry Research methods for business students (4th ed, 2007) / Saunders, Mark Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A. Corporate strategy (2nd ed, 1999) / Bennett, Roger