- Asian case research journal
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- Asian development review
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- Strategy (Toronto. 1991)
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- Institutional investor (International ed.)
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- Direct (Stamford, Conn.)
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| | - Branded nation : the marketing of Megachurch, College Inc. and Museumworld (2005) / Twitchell, James B.
- The practice of public relations (11th ed, 2011) / Seitel, Fraser P.
- Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel
- Strategic advertising management (3rd ed, 2009) / Percy, Larry
- Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D.
- Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R.
- The fundamentals of branding (2009) / Davis, Melissa
- Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
- Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude
- Marketing and football : an international perspective (2007) / Desbordes, Michel
- From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L.
- Air cargo in mainland China and Hong Kong (2004) / Zhang, Anming
- Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R.
- Strategic marketing (9th ed, 2009) / Cravens, David W.
- The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne
- Principles of corporate finance. Richard A. Brealey, Stewart C. Myers, Franklin Allen. (9th ed, 2008) / Brealey, Richard A.
- Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
- Public relations and the social web : how to use social media and web 2.0 in communications (2009) / Brown, Rob
- Global marketing strategies ; (6th ed, 2004) / Jeannet, Jean-Pierre
- Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob
- Marketing research. (10th ed, 2011) / Aaker, David A.
- What would Google do? (1st ed, 2009) / Jarvis, Jeff
- Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave
- Brands and branding (2nd ed, 2009) / Clifton, Rita
- This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug
- The corporate social responsibility reader (2008) / Burchell, Jon
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Marketing communications : a European perspective (2nd ed, 2004) / Pelsmacker, Patrick de
- Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C.
- Customer satisfaction : the customer experience through the customer's eyes (2007) / Hill, Nigel
- A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen
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- Value-based marketing : marketing strategies for corporate growth and shareholder value (2000) / Doyle, P.
- Financial services marketing (2000) / Harrison, Tina
- Customer relationship management : a databased approach (2006) / Kumar, V.
- Financial analysis (2nd ed, 1995) / Rees, Bill
- Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E.
- Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases (2nd ed, 2008) / Jelassi, Tawfik
- Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
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- International business : competing in the global marketplace (8th ed, 2011) / Hill, Charles W. L.
- International marketing (13th ed, 2007) / Cateora, Philip R.
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- Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend
- The globalization reader (3rd ed, 2008) / Lechner, Frank J.
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Direct marketing in practice (2002) / Thomas, Brian
- Contemporary strategy analysis : text and cases (7th ed, 2010) / Grant, Robert M.
- The practice of advertising (5th ed, 2005) / Mackay, Adrian
- Operations and supply management (12th ed, 2009) / Jacobs, F. Robert
- Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de
- Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane
- The handbook of international trade : a guide to the principles and practice of export (2nd ed, 2008) / Sherlock, Jim
- Corporate finance and investment : decisions & strategies (6th ed, 2009) / Pike, Richard
- Advertising : principles & practice. (8th ed, 2009) / Wells, William
- Consumer behavior and marketing strategy (8th ed, 2008) / Peter, J. Paul
- The project workout : a toolkit for reaping the rewards from all your business projects (3rd ed, 2005) / Buttrick, Robert
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Strategic brand management (2007) / Elliott, Richard
- Brands and branding (2004) / Clifton, Rita
- Accounting for managers : interpreting accounting information for decision-making (3rd ed, 2009) / Collier, Paul M.
- Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
- Mobile marketing : the message revolution (2002) / Haig, Matt
- Accounting : an introduction (5th ed, 2010) / McLaney, E. J.
- Managing values and beliefs in organisations (2001) / McEwan, Tom
- Strategic sports event management (2nd ed, 2009) / Masterman, Guy
- Foundations of financial markets and institutions (3rd ed, 2002) / Fabozzi, Frank J.
- Managing change : a strategic approach to organizational dynamics (5th ed, 2009) / Burnes, Bernard
- Consumer behaviour (2nd ed, 2009) / Evans, Martin
- Qualitative research methods (2011) / Hennink, Monique M.
- Accounting for managers (4th ed, 2008) / Abraham, Anne
- Corporate governance (2nd ed, 2007) / Mallin, Chris A.
- Logistics & supply chain management (4th ed, 2011) / Christopher, Martin
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- Managing exports : navigating the complex rules, controls, barriers, and laws (2003) / Reynolds, Frank
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Logistics and retail management : emerging issues and new challenges in the retail supply chain (3rd ed, 2009) / Fernie, John
- Marketing (2008) / Baines, Paul
- Developing successful sport sponsorship plans (2001) / Stotlar, David K.
- Business research methods : a practical approach (2009) / Cameron, Sheila
- Business research methods (2nd ed, 2008) / Blumberg, Boris
- Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
- Sponsorship : for a return on investment (2007) / Masterman, Guy
- E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave
- Key management models : the 60+ models every manager needs to know (2nd ed, 2009) / Assen, Marcel van
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Global marketing management (7th ed, 2002) / Keegan, Warren J.
- Advertising (2006) / Yeshin, Tony
- Multinational finance (5th ed, 2004) / Buckley, Adrian
- Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M.
- Researching and writing dissertations : a complete guide for business and management students (2009) / Horn, Roy
- Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
- The practice of supply chain management : where theory and application converge (2005) / Harrison, Terry P.
- The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G.
- Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer
- Strategy safari : the complete guide through the wilds of strategic management (2nd ed, 2009) / Mintzberg, Henry
- Managing financial resources (3rd ed, 2003) / Broadbent, Michael
- Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
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