Marketing intelligence & planning

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JOURNALS		BOOKS
Revista venezolana de gerencia Journal of Australian political economy HARA (Hales Corners, Wis.) UNLV gaming research & review journal Bank news Mathematical methods in the applied sciences CanadExport (English ed.) Economic indicators (Washington, D.C.) Nebraska journal of economics and business Journal of business market management Law office management & administration report European journal of forest research Columbia business law review Journal of intelligent & fuzzy systems Journal of international food & agribusiness marketing East Asia (Piscataway, N.J.) Revue Tiers monde Finanzmarkt und Portfolio Management Canadian investment review Judgment and decision making International Journal of Applied Economics & Finance Journal of tourism and cultural change Chemosensory perception Handbook of business strategy International journal of theoretical and applied finance Journal of Central European agriculture International journal of Asian management Chain store age executive with Shopping center age European business organization law review Enterprise and innovation management studies Pricing strategy & practice Of counsel (New York, N.Y.) Schmalenbach business review Research in engineering design International journal of emerging markets Analele Universităţii din Oradea. Ştiinţe economice International journal of information technology & decision making Business America Journal of marketing communications Journal of the Academy of Marketing Science Club industry International journal of marketing studies Sports marketing Australasian marketing journal Journal of international consumer marketing Trade and development report Magallat gami'at al-malik 'abd al-'aziz. Al-iqtisad al-islami. Journal of database marketing & customer strategy management Emerging markets review Journal of relationship marketing (Binghamton, N.Y.) Debt3 Assessment journal Bulletin of the American Society for Information Science Communications of the IBIMA Direct (Stamford, Conn.) International journal of entrepreneurship education : IJEE Fuzzy optimization and decision making Adweek (New England ed.) Astronomy & geophysics : the journal of the Royal Astronomical Society International journal of medical marketing Journal of financial research Journal of interactive marketing Journal of targeting, measurement and analysis for marketing Journal of agricultural and resource economics Economic review (Cleveland) American journal of business Multinational business review Journal of research for consumers Journal of competition law & economics Journal of private equity African journal of business management Journal of current issues and research in advertising Teaching business ethics (Dordrecht) Statistical modelling America's community banker Journal of real estate literature Journal of business forecasting International journal of wine business research Food & beverage packaging (Troy, Mich.) International trade journal Journal of health care marketing China economic review Journal of derivatives International journal of bank marketing Journal of services marketing Singapore management review International journal of electronic commerce International journal of wine marketing Statistical methods & applications Financial market trends Indiana business review Economic bulletin (Oslo, Norway) Systems contractor news Urban forum (Johannesburg) American journal of small business Spanish economic review Approach (1997) Journal of customer behaviour Latin American business review (Binghamton, N.Y.) Journal of productivity analysis		Mastering the business of sport sponsorship (2008) / Savage, Philip Relationship marketing (2009) / Godson, Mark Public relations practices : managerial case studies and problems. (7th ed, 2008) / Center, Allen H. Business continuity management : a crisis management approach (2nd ed, 2010) / Elliott, Dominic The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Financial services marketing : a reader (1997) / Meidan, Arthur Key readings in crisis management : systems and structures for prevention and recovery (2006) / Elliott, Dominic Relationship marketing : exploring relational strategies in marketing (4th ed, 2011) / Egan, John Financial services marketing : an international guide to principles and practice (2007) / Ennew, Christine Branded nation : the marketing of Megachurch, College Inc. and Museumworld (2005) / Twitchell, James B. The social media marketing book (2010) / Zarrella, Dan Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel Introducing marketing research (2002) / Baines, Paul Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business Consumer behaviour in tourism (2nd ed, 2007) / Swarbrooke, John Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex The practice of public relations (10th ed, 2007) / Seitel, Fraser P. Facebook marketing : leverage social media to grow your business (2009) / Holzner, Steven Reinventing human resource management : challenges and new directions (2005) / Burke, Ronald J. Financial markets and institutions (6th ed, 2009) / Mishkin, Frederic S. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne The corporate social responsibility reader (2008) / Burchell, Jon Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Marketing financial services (2nd ed, 2010) / Farquhar, Jillian Dawes Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn Principles of corporate finance. Richard A. Brealey, Stewart C. Myers, Franklin Allen. (9th ed, 2008) / Brealey, Richard A. Strategic database marketing (3rd ed, 2006) / Hughes, Arthur Middleton Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Sponsorship measurement and evaluation (2009) / Houlder, Fraser Strategic marketing (9th ed, 2009) / Cravens, David W. Financial analysis (2nd ed, 1995) / Rees, Bill Marketing plans : how to prepare them, how to use them. (7th ed, 2011) / McDonald, Malcolm Global marketing management (5th ed, 2011) / Kotabe, Masaaki Project risk analysis and management guide (2nd ed, 2004) / Bartlett, John Customer care excellence : how to create an effective customer focus (6th ed, 2010) / Cook, Sarah Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi Consumer psychology (2010) / Jansson-Boyd, Cathrine V. Financial services marketing (2000) / Harrison, Tina Market research in practice : a guide to the basics (2004) / Hague, Paul N. Export practice and management (5th ed, 2006) / Branch, Alan E. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Marketing research. (10th ed, 2011) / Aaker, David A. Accounting for non-accountants : a manual for managers and students (7th ed, 2008) / Mott, Graham The advertising and consumer culture reader (2009) / Turow, Joseph Strategic marketing : creating competitive advantage (2010) / West, Douglas C. International management : culture and beyond (4th ed, 2009) / Mead, Richard Environmental management in organizations : the IEMA handbook (2005) / Brady, John Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Accounting : an introduction (5th ed, 2010) / McLaney, E. J. Customer relationship management : concepts and technologies (2nd ed, 2009) / Buttle, Francis Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Marketing research (9th ed, 2007) / Aaker, David A. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Understanding emerging markets : building business BRIC by brick (2007) / Pelle, Stefano Developing successful sport marketing plans (2nd ed, 2005) / Stotlar, David Kent Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Strategic management : theory and application (2008) / Haberberg, Adrian Strategic market management (9th ed, 2011) / Aaker, David A. Consumers (2nd ed, 2004) / Arnould, Eric J. International economics (4th ed, 2008) / Gerber, James Global dimensions of corporate governance (2007) / Luo, Yadong Customer satisfaction : the customer experience through the customer's eyes (2007) / Hill, Nigel Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy Tourism : the business of travel (2006) / Cook, Roy A. Understanding and managing customers (2005) / Doole, Isobel Study skills for speakers of English as a second language (2003) / Lewis, Marilyn Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Accounting for managers : interpreting accounting information for decision-making (3rd ed, 2009) / Collier, Paul M. Strategic management and organisational dynamics : the challenge of complexity to ways of thinking about organisations (6th ed, 2011) / Stacey, Ralph D. Sport promotion and sales management (2nd ed, 2008) / Irwin, Richard L. Destination marketing : an integrated marketing communication approach (2008) / Pike, Steven Marketing and football : an international perspective (2007) / Desbordes, Michel Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Strategy safari : the complete guide through the wilds of strategic management (2nd ed, 2009) / Mintzberg, Henry Supply chain management : strategy, planning, and operation (4th ed, 2010) / Chopra, Sunil Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun Business research methods : a practical approach (2009) / Cameron, Sheila Spreadsheet modeling and applications : essentials of practical management science (2005) / Albright, S. Christian International business : competing in the global marketplace (8th ed, 2011) / Hill, Charles W. L. The fundamentals of branding (2009) / Davis, Melissa Brands and branding (2nd ed, 2009) / Clifton, Rita International management : culture, strategy, and behavior. (7th ed, 2009) / Luthans, Fred Hospitality strategic management ; concepts and cases (2nd ed, 2010) / Enz, Cathy A. Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel Customer relationship management : a databased approach (2006) / Kumar, V. Corporate finance and investment : decisions & strategies (6th ed, 2009) / Pike, Richard Finance for managers. (2002) / Harvard Business School Business research methods (2nd ed, 2008) / Blumberg, Boris The economics of the European Union : policy and analysis. (4th ed, 2007) / Artis, Michael J. Retailing management (7th ed, 2009) / Levy, Michael Accounting for managers (4th ed, 2008) / Abraham, Anne Strategic advertising management (3rd ed, 2009) / Percy, Larry Business and society : stakeholders, ethics, public policy (12th ed, 2007) / Lawrence, Anne T. Global marketing : a market-responsive approach (2nd ed, 2001) / Hollensen, Svend