New media age

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JOURNALS		BOOKS
Psychology & marketing Direct (Stamford, Conn.) Worldwide videotex update Journal of research in interactive marketing MC technology marketing intelligence Gases & welding distributor Journal of electronic commerce research Chemosensory perception Journal of competition law & economics Netnomics Catalog age Journal of business market management Australian veterinary journal Credit card management Telecommunications Americas Journal of database marketing Journal of Internet commerce Treasury & risk IBM journal of research and development Journal of intellectual property law & practice Journal of electronic commerce research Bank technology news Advertising age's business marketing Sport marketing quarterly American journal of business Audience development InformationWeek (Manhasset, N.Y.) Ekonomika i organizacja przedsiębiorstwa Supermarket business Windows IT Pro Multichannel merchant Harvard journal of law & technology Telecommunications international Of counsel (New York, N.Y.) Debt3 Traders magazine Data mining and knowledge discovery Decision sciences Electronic markets Brown journal of world affairs Customer relationship management (Malibu, Calif.) Intellectual property & technology law journal E-service journal DM news Electronic commerce research Journal of Social Research & Policy Journal of internet banking and commerce : JIBC Journal of direct, data and digital marketing practice Roofing siding insulation PROMO (Danbury, Conn.) America's community banker Electric light & power Journal of database marketing & customer strategy management Journal of organizational computing and electronic commerce Defence and peace economics Insurance & technology Asian journal of communication International journal of electronic commerce Total telecom European rubber journal (1982) Journal of research for consumers Entrepreneurial executive Electronic commerce research Information economics and policy Admedia Advanced materials (Weinheim) Journal of Internet law Precision marketing Telecom Asia : Technology for the Asian/Pacific telecom network = Ya-chou tien hsin Retail week Electronic commerce research and applications In-store marketing Journal of targeting, measurement and analysis for marketing Rural telecommunications Journal of marketing communications B&T Magazine Business communications review Journal of interactive marketing International review of retail, distribution and consumer research Information systems and e-business management Internet research Credit union executive journal Solid state technology Journal of promotion management Global telecoms business Journal of network and computer applications Economic policy review (Federal Reserve Bank of New York) INFOR. Information systems and operational research Indiana business review Asian chemical news Journal of the Academy of Marketing Science CIO insight Banking strategies National jeweler TWICE EContent (Wilton, Conn.) Journal of sensory studies Federal communications law journal UNLV gaming research & review journal Revista latina de comunicación social		The social media marketing book (2010) / Zarrella, Dan Facebook marketing : leverage social media to grow your business (2009) / Holzner, Steven Advertising and new media (2008) / Spurgeon, Christina Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business E-business (2009) / Holden, Greg Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results (2006) / Wright, Jeremy The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn E-commerce : business, technology, society (6th ed, 2010) / Laudon, Kenneth C. The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff (2009) / Shih, Clara Chung-wai Creating the marketing experience : new strategies for building relationships with your target market (2005) / Marconi, Joe The practice of public relations (10th ed, 2007) / Seitel, Fraser P. Building great customer experiences (2005) / Shaw, Colin Using Drupal (2009) / Byron, Angela ActionScript 3.0 for Adobe Flash CS4 professional classroom in a book : the official training workbook from Adobe Systems (2009) / Florio, Chris Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Strategic database marketing (3rd ed, 2006) / Hughes, Arthur Middleton Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Consumer psychology (2010) / Jansson-Boyd, Cathrine V. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Customer care excellence : how to create an effective customer focus (6th ed, 2010) / Cook, Sarah Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi Consumer behaviour : applications in marketing (2008) / East, Robert Marketing the e-Business. (2nd ed, 2008) / Harris, Lisa Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy Stores & distribution management (2005) / Carter, R. J. Understanding and managing customers (2005) / Doole, Isobel Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Sponsorship measurement and evaluation (2009) / Houlder, Fraser The advertising and consumer culture reader (2009) / Turow, Joseph Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Marketing and football : an international perspective (2007) / Desbordes, Michel Made possible by : succeeding with sponsorship (2004) / Martin, Patricia Mobile commerce : technology, theory, and applications (2003) / Mennecke, Brian E. Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun Marketing plans : how to prepare them, how to use them. (7th ed, 2011) / McDonald, Malcolm Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Marketing research. (10th ed, 2011) / Aaker, David A. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne The emergence of social enterprise (2004) / Borzaga, Carlo Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases (2nd ed, 2008) / Jelassi, Tawfik Export practice and management (5th ed, 2006) / Branch, Alan E. Supply chain management and advanced planning : concepts, models, software, and case studies (4th ed, 2008) / Stadtler, Hartmut What would Google do? (1st ed, 2009) / Jarvis, Jeff Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Strategic market management (9th ed, 2011) / Aaker, David A. Consumers (2nd ed, 2004) / Arnould, Eric J. Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Global consumer behavior (2007) This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Marketing strategies : a contemporary approach. (2nd ed, 2007) / Ranchhod, Ashok Public relations and the social web : how to use social media and web 2.0 in communications (2009) / Brown, Rob Special events : proven strategies for nonprofit fund raising (2nd ed, 2004) / Wendroff, Alan L. International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane E-commerce : business, technology, society (4th ed, 2008) / Laudon, Kenneth C. The tourist experience (2nd ed, 2002) / Ryan, Chris Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Consumer behavior : in fashion (2009) / Solomon, Michael R. Social entrepreneurship : new models of sustainable social change (2006) / Nicholls, Alex Sport public relations : managing organizational communication (2006) / Stoldt, G. Clayton Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Customer service : empowerment and entrapment (2001) / Sturdy, Andrew International marketing : strategy and theory (5th ed, 2009) / Onkvisit, Sak Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt Strategic marketing (9th ed, 2009) / Cravens, David W. Value-based marketing : marketing strategies for corporate growth and shareholder value (2000) / Doyle, P. Strategic brand management (2007) / Elliott, Richard Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen Corporate governance and accountability (3rd ed, 2010) / Solomon, J. Marketing in travel and tourism (4th ed, 2009) / Middleton, Victor T. C. The corporate social responsibility reader (2008) / Burchell, Jon Advertising : principles & practice. (8th ed, 2009) / Wells, William Marketing communications : a European perspective (2nd ed, 2004) / Pelsmacker, Patrick de The practice of advertising (5th ed, 2005) / Mackay, Adrian Sponsorship : for a return on investment (2007) / Masterman, Guy Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane The economics of the European Union : policy and analysis. (4th ed, 2007) / Artis, Michael J. Marketing (2nd ed, 2011) / Baines, Paul Supply chain management : strategy, planning, and operation (4th ed, 2010) / Chopra, Sunil Managing the global supply chain (3rd ed, 2007) / Skjøtt-Larsen, Tage The Olympic Games : a social science perspective (2nd ed, 2007) / Toohey, Kristine Olympic cities : city agendas, planning and the world's games, 1896-2012 (2007) / Gold, John Robert Logistics and retail management : emerging issues and new challenges in the retail supply chain (3rd ed, 2009) / Fernie, John The universal journalist (3rd ed, 2007) / Randall, David The business of event planning : behind-the-scenes secrets of successful special events (2002) / Allen, Judy Business in context : an introduction to business and its environment (4th ed, 2004) / Needle, David Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Brands and branding (2nd ed, 2009) / Clifton, Rita Experiential marketing : a practical guide to interactive brand experiences (2009) / Smilansky, Shaz Designing and managing the supply chain : concepts, strategies, and case studies (3rd ed, 2008) / Simchi-Levi, David