Advertising that pulls response| (1990) / McCorkell, Graeme

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JOURNALS		BOOKS
		Which ad pulled best? : 50 case histories on how to write and design ads that work (8th ed, 1996) / Burton, Philip Ward A glittering haze : strategic advertising in the 1990s. (1992) / Fletcher, Winston Advanced media planning (1998) / Rossiter, John R. Excellence in advertising : the IPA guide to best practice (2nd ed, 1999) / Butterfield, Leslie The direct marketing guide. (1998) How advertising works : a review of current thinking (1992) / McDonald, Colin Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de The new marketing paradigm (1994) / Schultz, Don E. Advertising and consumer citizenship : gender, images, and rights (2000) / Cronin, Anne M. The practice of advertising (4th ed, 1995) / Hart, Norman A. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony Advertising, the uneasy persuasion : its dubious impact on American society (1993) / Schudson, Michael The fundamentals of advertising (1985) / Wilmshurst, John Strategy in advertising : matching media and messages to markets and motivations (2nd ed, 1990) / Bogart, Leo Direct and database marketing (1997) / McCorkell, Graeme Exploring direct marketing (1999) / O'Malley, Lisa Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Strategic public relations (1995) / Hart, Norman A. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Quality: sustaining customer service (1993) / Taylor, Lynda King Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Advertising. (4th ed, 2000) / White, Roderick Marketing communications (1983) / Coulson-Thomas, Colin Advertising management (5th ed, 1996) / Batra, Rajeev Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Consumer behavior (9th ed, 2001) / Blackwell, Roger D. Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Ad worlds : brands, media, audiences (1998) / Myers, Greg Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Customer care : strategy for the 90s. (1994) / Cardwell, Margaret The practice of public relations (4th ed, 1995) / Black, Sam Global marketing strategy (1998) / Chee, Harold Public relations principles and practice. (1997) / Kitchen, Philip International marketing (8th ed, 2000) / Terpstra, Vern Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Marketing research (6th ed, 2001) / Chisnall, Peter M. Advertising. (2000) / Wright, Ray Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. International marketing (3rd ed, 1998) / Paliwoda, Stanley J. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. The customer service planner. (1992) / Christopher, Martin Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Cases in retail management (1994) / McGoldrick, Peter J. International retailing : trends and strategies (1995) / McGoldrick, Peter J. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Marketing research : an applied approach (2000) / Malhotra, Naresh K. Cases in environmental management and business strategy. (1994) / Welford, Richard Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul The marketing research process (4th ed, 1995) / Crimp, Margaret Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Consumer behavior (8th ed, 1995) / Engel, James F. Consumers (2002) / Arnould, Eric J. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Applied consumer behaviour (1996) / Evans, Martin Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.