The handbook of brand management| (1992) / Arnold, David

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JOURNALS		BOOKS
Journal of brand management Journal of advertising research Adweek (2003) B to B Marketing magazine (Toronto) Journal of consumer research Brand strategy		Creating value : the financial management of brands (1990) / Allen, David Brand management (1998) / De Chernatony, L. The corporate brand (1997) / Ind, Nicholas The economics of the brand : a marketing analysis (1986) / Watkins, Trevor Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Branding : a key marketing tool (1987) / Murphy, John M. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Brands : the new wealth creators (1998) / Hart, Susannah Brand power (1994) / Stobart, Paul Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus Brand.new. (2000) / Pavitt, Jane Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona A new brand world : 8 principles for achieving brand leadership in the 21st century (2002) / Bedbury, Scott Brands and branding (2003) / Clifton, Rita Harvard business review on brand management. (1999) Successful branding (2001) / Choudhury, Pran Understanding brands : by 10 people who do (1991) / Cowley, Don Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham Human resource management (8th ed) / Mathis, Robert L. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. The world's greatest brands (1996) / Kochan, Nick Corporate communication (3rd ed, 2003) / Argenti, Paul A. Retail power plays : from trading to brand leadership : strategies for building retail brand value (1997) / Wileman, Andrew Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Buyer attitudes and brand choice behavior. (1970) / Day, George S. Essentials of marketing research (1999) / Kumar, V. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc The fundamentals of corporate communication. (1999) / Dolphin, Richard R. Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Excellence in advertising : the IPA guide to best practice (2nd ed, 1999) / Butterfield, Leslie Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Marketing strategy (2nd ed, 1998) / Fifield, Paul Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William Brands and branding (2004) / Clifton, Rita Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. The internationalisation of retailing (1995) / Akehurst, Gary Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Strategy in advertising : matching media and messages to markets and motivations (2nd ed, 1990) / Bogart, Leo From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth Advertising management (5th ed, 1996) / Batra, Rajeev Marketing communications (1983) / Coulson-Thomas, Colin Finance for non-financial managers (3rd ed, 1998) / Millichamp, A. H. International retailing : trends and strategies (1995) / McGoldrick, Peter J. The Management of foodservice operations (1994) / Jones, Peter Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Public relations techniques (2nd ed, 1994) / Jefkins, Frank William International retailing (1997) / Alexander, Nicholas The management and practice of public relations (1995) / Stone, Norman Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Consumer market research handbook (3rd ed, 1988) / Downham, John CRM : redefining customer relationship management (2002) / Peel, Jeffrey Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Creative problem solving for managers (1999) / Proctor, Tony Direct and database marketing (1997) / McCorkell, Graeme Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Understanding leisure (2nd ed, 1995) / Haywood, Les Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Cases in retail management (1994) / McGoldrick, Peter J. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Strategic public relations (1995) / Hart, Norman A. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Principles of services marketing (1994) / Palmer, Adrian Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin International marketing (8th ed, 2000) / Terpstra, Vern In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. The customer service planner. (1992) / Christopher, Martin The practice of advertising (4th ed, 1995) / Hart, Norman A. Consumer behavior (8th ed, 1995) / Engel, James F. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Key issues in business ethics (1989) / Donaldson, John Retail strategy : planning and control (2000) / Walters, David Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Consumers (2002) / Arnould, Eric J. Sociology of leisure : a reader (1995) / Critcher, Chas Marketing research (6th ed, 2001) / Chisnall, Peter M. Marketing : concepts and strategies (4th ed, 2000) / Dibb, Sally International hotels : development and management (1994) / Gee, Chuck Y. Understanding customers. (1997) / Rice, Chris The marketing research process (4th ed, 1995) / Crimp, Margaret Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Competitive strategy : techniques for analyzing industries and competitors (1980) / Porter, Michael E. Applied consumer behaviour (1996) / Evans, Martin