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All about public relations : how to build business success on good communications| (2nd ed, 1991) / Haywood, Roger

book: http://library.hud.ac.uk/catlink/bib/212780

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  7. Media (Hong Kong, China : 1988)
  8. Journal of consumer behaviour
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  10. Campaign (London. 1968)
  11. Journal of advertising
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  15. B to B
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  22. Marketing news
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  2. Public relations theory II (2006) / Botan, Carl H.
  3. Value-added public relations : the secret weapon of integrated marketing (1998) / Harris, Thomas L.
  4. Managing public relations (1984) / Grunig, James E.
  5. Running a public relations department (2nd ed, 2001) / Beard, Mike
  6. Communicating when your company is under siege : surviving public crisis (3rd ed, 1999) / Pinsdorf, Marion K.
  7. This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug
  8. How to manage your global reputation : a guide to the dynamics of international public relations (2002) / Morley, Michael
  9. Public relations strategy (2001) / Oliver, Sandra
  10. Strategic communications management : making public relations work (1995) / White, Jon
  11. Creativity in public relations (2nd ed, 2001) / Green, Andy
  12. Excellence in public relations and communication management (1992) / Grunig, James E.
  13. Effective public relations (8th ed, 2000) / Cutlip, Scott M.
  14. Effective writing skills for public relations (2nd ed, 2001) / Foster, John
  15. Public relations for marketing management (2nd ed, 1983) / Jefkins, Frank
  16. Public relations (5th ed, 1998) / Jefkins, Frank
  17. The public relations handbook (2nd ed, 2004) / Theaker, Alison
  18. The big idea (2000) / Jones, Robert
  19. Handbook of public relations (6th ed, 2001) / Skinner, Chris
  20. Mastering public relations (2004) / Davis, Anthony
  21. Reporting and writing : basics for the 21st century (2000) / Scanlan, Christopher
  22. Public relations (2001) / Murray, Angela
  23. The art of identity : creating and managing a successful corporate identity (2000) / Rowden, Mark
  24. Public relations : strategies and tactics (5th ed, 1998) / Wilcox, Dennis L.
  25. Exploring public relations (2006) / Tench, Ralph
  26. Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael
  27. Handbook of public relations (2001) / Heath, Robert L.
  28. Public relations : contemporary issues and techniques (2004) / Baines, Paul
  29. Public relations in Britain : a history of professional practice in the 20th century (2004) / L'Etang, Jacquie
  30. Company image and reality : a critique of corporate communications (1996) / Bernstein, David
  31. Public relations in practice (2nd ed, 2003) / Gregory, Anne
  32. Perfect PR (1999) / Maitland, Iain
  33. Public relations : concepts, practice and critique (2008) / L'Etang, Jacquie
  34. Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H.
  35. It's not just PR : public relations in society (2007) / Coombs, W. Timothy
  36. The management and practice of public relations (1995) / Stone, Norman
  37. Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William
  38. Online public relations (2001) / Phillips, David
  39. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  40. Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne
  41. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
  42. Public relations in practice : a casebook (1990) / Moss, Danny
  43. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William
  44. The practice of public relations (4th ed, 1995) / Black, Sam
  45. The magazines handbook (2nd ed, 2006) / McKay, Jenny
  46. Public relations ethics (1995) / Seib, Philip M.
  47. News, public relations and power (2003) / Cottle, Simon
  48. Practical advertising and publicity : effective promotion of products and services to industry and commerce (1988) / Hart, Norman A.
  49. Public relations principles and practice. (1997) / Kitchen, Philip
  50. Public relations theory (1989) / Botan, Carl H.
  51. Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L.
  52. An introduction to journalism (2006) / Fleming, Carole
  53. Fashion marketing and PR. (1998) / Costantino, Maria
  54. Designing for newspapers and magazines (2003) / Frost, Chris
  55. The newspapers handbook (4th ed, 2006) / Keeble, Richard
  56. Journalism : principles and practice (2004) / Harcup, Tony
  57. This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug
  58. The media in Europe : the Euromedia Research Group (3rd ed, 2004) / Kelly, Mary
  59. Strategic public relations (1995) / Hart, Norman A.
  60. Feature writing : a practical introduction (2006) / Pape, Susan
  61. Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael
  62. Understanding journalism (2002) / Burns, Lynette Sheridan
  63. The ethical journalist (2007) / Harcup, Tony
  64. Media regulation, public interest and the law. (1999) / Feintuck, Mike
  65. A social history of the media : from Gutenberg to the Internet (2002) / Briggs, Asa
  66. Celebrity sells (2004) / Pringle, Hamish
  67. Fashion advertising and promotion (1999) / Diamond, Jay
  68. Corporate event project management (2002) / O'Toole, William
  69. Journalism ethics and regulation (2nd ed, 2007) / Frost, Chris
  70. McNae's essential law for journalists. (19th ed, 2007) / Welsh, Tom
  71. The fundamentals of advertising (1985) / Wilmshurst, John
  72. Media ownership : the economics and politics of convergence and concentration in the UK and European media (2002) / Doyle, Gillian
  73. Understanding the media (2003) / Devereux, Eoin
  74. British television policy : a reader (2001) / Franklin, Bob
  75. Reporting for journalists (2002) / Frost, Chris
  76. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham
  77. Advertising. (2000) / Wright, Ray
  78. Strategy in advertising : matching media and messages to markets and motivations (2nd ed, 1990) / Bogart, Leo
  79. Fashion brands : branding style from Armani to Zara (2005) / Tungate, Mark
  80. International advertising : communicating across cultures (1996) / Mueller, Barbara
  81. Law and the media : an everyday guide for professionals (3rd ed, 1995) / Crone, Tom
  82. Media, technology and society : a history from the telegraph to the internet. (1998) / Winston, Brian
  83. Newspaper journalism : a practical introduction (2005) / Pape, Susan
  84. Media ethics (1998) / Kieran, Matthew
  85. Ad worlds : brands, media, audiences (1998) / Myers, Greg
  86. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  87. Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip
  88. A journalism reader (1997) / Bromley, Michael
  89. The media at war : communication and conflict in the 20th century. (2000) / Carruthers, Susan L.
  90. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  91. Fashion marketing (2nd ed, 2002) / Easey, Mike
  92. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  93. Stick it up your punter! : the uncut story of the Sun newspaper (1999) / Chippindale, Peter
  94. Fashion, media, promotion : the new black magic (2010) / Sheridan, Jayne
  95. The business of media : corporate media and the public interest (2001) / Croteau, David
  96. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
  97. Ethical issues in journalism and the media (1992) / Belsey, Andrew
  98. Handbook of logistics and distribution management (1989) / Rushton, Alan
  99. Advertising. (4th ed, 2000) / White, Roderick
  100. European media studies (2005) / Williams, Kevin

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