| JOURNALS | | BOOKS |
| | - The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database (1996) / Hughes, Arthur Middleton
- Database marketing : the ultimate marketing tool (1993) / Nash, Edward L.
- The new integrated direct marketing (1998) / Berry, Mike
- Exploring direct marketing (1999) / O'Malley, Lisa
- Direct and database marketing (1997) / McCorkell, Graeme
- Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M.
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
|