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Direct marketing : a step-by-step guide to effective planning and targeting| (2002) / Mullin, Roddy

book: http://library.hud.ac.uk/catlink/bib/778811

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JOURNALSBOOKS
  1. In-store marketing
  2. Journal of promotion management
  3. Journal of strategic marketing
  4. Journal of direct, data and digital marketing practice
  5. Journal of business & industrial marketing
  6. Journal of advertising
  7. Qualitative market research
  8. Strategy & leadership
  9. Journal of marketing research
  10. Journal of consumer marketing
  11. Journal of product & brand management
  12. International marketing review
  13. Journal of business strategy
  14. British food journal (1966)
  15. International journal of retail & distribution management
  16. European journal of marketing
  17. Brand strategy
  18. Grocer
  19. Marketing news
  20. European business review
  21. Journal of management
  22. New media age
  23. Annals of tourism research
  24. Journal of business research
 
  1. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend
  2. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  3. Applied consumer behaviour (1996) / Evans, Martin
  4. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.

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