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Global marketing : a decision-oriented approach| (5th ed, 2011) / Hollensen, Svend

book: http://library.hud.ac.uk/catlink/bib/775949

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JOURNALSBOOKS
  1. Brown journal of world affairs
  2. Journal of international marketing (East Lansing, Mich.)
  3. Australasian marketing journal
  4. Journal of international consumer marketing
  5. In-store marketing
  6. Journal of promotion management
  7. International review of retail, distribution and consumer research
  8. Printing world
  9. Journal of direct, data and digital marketing practice
  10. Furniture/today
  11. Journal of brand management
  12. Customer relationship management (Malibu, Calif.)
  13. Business strategy series
  14. International journal of nonprofit and voluntary sector marketing
  15. International studies of management & organization
  16. Management international review
  17. Global cosmetic industry
  18. Marketing science (Providence, R.I.)
  19. Journal of consumer research
  20. Journal of retailing
  21. Journal of world business : JWB
  22. Journal of consumer marketing
  23. Journal of consumer behaviour
  24. Journal of advertising
  25. Marketing management (Chicago, Ill.)
  26. Applied economics
  27. Precision marketing
  28. Journal of small business and enterprise development
  29. Nation's restaurant news
  30. Journal of fashion marketing and management
  31. Adweek (2003)
  32. Brandweek (New York, N.Y.)
  33. European business review
  34. Journal of product & brand management
  35. Brand strategy
  36. International marketing review
  37. International journal of service industry management
  38. Journal of business strategy
  39. International business review
  40. Journal of marketing management
  41. Journal of services marketing
  42. Qualitative market research
  43. International journal of consumer studies
  44. Journal of vacation marketing
  45. European journal of marketing
  46. Music week (1983)
  47. British food journal (1966)
  48. International journal of entrepreneurial behaviour & research
  49. Strategic direction (Bradford, England)
  50. New media age
  51. Euroweek : the Euromarket's first newspaper
  52. Advertising age
  53. Marketing intelligence & planning
  54. Journal of business research
  55. Chain store age (1995)
  56. Beverage industry
  57. International journal of business and management
  58. Annals of tourism research
  59. McKinsey quarterly
  60. Travel weekly (London, England)
  61. Marketing magazine (Toronto)
  62. Marketing (London)
  63. Industry week
  64. Accountancy Ireland
  65. Journal of business & industrial marketing
  66. Media (Hong Kong, China : 1988)
  67. Accounting today
  68. Measuring business excellence
  69. Management today
  70. Marketing news
  71. Campaign (London. 1968)
  72. Marketing week
  73. International journal of retail & distribution management
  74. Managerial finance
  75. Strategy & leadership
  76. Industrial management + data systems
  77. Hotel & motel management
  78. Grocer
  79. Managing service quality
  80. PR week (U.K. edition)
  81. Journal of international business studies
  82. Travel trade gazette UK and Ireland
  83. Fortune
  84. WWD
  85. Director (London, England : 1983)
  86. Management decision
  87. Business horizons
  88. Design week
  89. Human resource management journal
  90. Management science
  91. European management journal
  92. Management research news
  93. Computerworld
  94. Journal of management studies
  95. Journal of marketing
  96. Bloomberg businessweek
  97. Spectator (London. 1828)
  98. Long range planning
  99. European journal of operational research
  100. Journal of business ethics
 
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  2. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
  3. International marketing (13th ed, 2007) / Cateora, Philip R.
  4. Sponsorship : for a return on investment (2007) / Masterman, Guy
  5. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  6. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  7. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
  8. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  9. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
  10. International marketing (2000) / Cateora, Philip R.
  11. Strategic market management (7th ed, 2005) / Aaker, David A.
  12. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  13. Business research methods (2nd ed, 2007) / Bryman, Alan

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