- Psychology & marketing
- Marketing science (Providence, R.I.)
- Journal of promotion management
- Journal of consumer research
- Journal of marketing management
- Journal of advertising research
- Journal of retailing and consumer services
- Adweek (2003)
- Asia Pacific journal of marketing and logistics
- Journal of direct, data and digital marketing practice
- Journal of consumer behaviour
- Journal of brand management
- Brand strategy
- Drug store news
- Journal of marketing research
- Media (Hong Kong, China : 1988)
- Corporate communications
- Journal of advertising
- B to B
- Journal of product & brand management
- Journal of consumer marketing
- Journal of fashion marketing and management
- Business horizons
- Journal of business & industrial marketing
- PR week (U.K. edition)
- International marketing review
- Brandweek (New York, N.Y.)
- California management review
- Journal of business research
- Journal of marketing
- Advertising age
- Marketing intelligence & planning
- Strategic direction (Bradford, England)
- European management journal
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- Grocer
- Marketing news
- European business review
- European journal of marketing
- Marketing week
- International journal of retail & distribution management
| | - Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Principles of marketing (13th ed, 2010) / Kotler, Philip
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
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