Strategic marketing : creating competitive advantage| (2010) / West, Douglas C.

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Journal of direct, data and digital marketing practice International journal of business and management Marketing management (Chicago, Ill.) Best's review (Oldwick, N.J. : 2000) Air conditioning, heating & refrigeration news ABA banking journal Supply chain management review Euroweek : the Euromarket's first newspaper TWICE Accounting today Adweek (2003) Corporate communications Media (Hong Kong, China : 1988) Journal of information technology Business economics (Cleveland, Ohio) International business research (Toronto) Business ethics (Oxford, England) World trade (Irvine, Calif.) Journal of financial economics Credit management International journal of market research Total quality management & business excellence Business strategy and the environment Furniture/today Brand strategy Financial executive (1987) Investment weekly news Journal of consumer marketing Journal of marketing Financial management Management accounting (London)		The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Strategic market management (9th ed, 2011) / Aaker, David A. Corporate finance : principles and practice (5th ed, 2010) / Watson, Denzil Principles of corporate finance. Richard A. Brealey, Stewart C. Myers, Franklin Allen. (9th ed, 2008) / Brealey, Richard A. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Accounting for managers : interpreting accounting information for decision-making (3rd ed, 2009) / Collier, Paul M. Financial analysis (2nd ed, 1995) / Rees, Bill Integrated marketing communications (2nd ed, 2005) / Pickton, David Marketing research. (10th ed, 2011) / Aaker, David A. Services marketing : integrating customer focus across the firm (5th ed, 2009) / Zeithaml, Valarie A. Strategic marketing (9th ed, 2009) / Cravens, David W. Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G. Business finance : theory and practice (8th ed, 2009) / McLaney, E. J. Accounting for managers (4th ed, 2008) / Abraham, Anne Marketing management and strategy (4th ed, 2006) / Doyle, Peter2003 Accounting : an introduction (5th ed, 2010) / McLaney, E. J. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Managing financial resources (3rd ed, 2003) / Broadbent, Michael Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Finance and accounting for business (2nd ed, 2008) / Ryan, Bob Accounting and finance for non-specialists (6th ed, 2008) / Atrill, Peter Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm Strategic marketing : creating competitive advantage (2006) / West, Douglas C. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm Accounting : an introduction (4th ed, 2008) / McLaney, E. J. Principles of marketing (13th ed, 2010) / Kotler, Philip Management research (3rd ed, 2008) / Easterby-Smith, Mark Advances in relationship marketing (1995) / Payne, Adrian The definitive guide to project management : the fast track to getting the job done on time and on budget (2003) / Nokes, Sebastian Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Accounting and finance for non-specialists (5th ed, 2006) / Atrill, Peter Cases in leadership (2007) / Rowe, W. Glenn Strategic management : awareness & change. (6th ed, 2010) / Thompson, John L. Customer relationship management : concepts and tools (2004) / Buttle, Francis Marketing (2008) / Baines, Paul Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Organizational behaviour / David A. Buchanan, Andrzej A. Huczynski. (7th ed, 2010) / Buchanan, David A. Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma Research methods for business students (5th ed, 2009) / Saunders, Mark Principles of marketing (12th ed, 2008) / Kotler, Philip Strategic marketing (8th ed, 2006) / Cravens, David W. Service operations management : improving service delivery (2nd ed, 2005) / Johnston, Robert Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Management & organisational behaviour (9th ed, 2010) / Mullins, Laurie J. Essentials of marketing (2005) / Brassington, Frances Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Marketing management and strategy (3rd ed, 2002) / Doyle, P. 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Organisational behaviour and analysis : an integrated approach (3rd ed, 2005) / Rollinson, Derek Research methods for business students (4th ed, 2007) / Saunders, Mark Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E. Operations management (5th ed, 2007) / Slack, Nigel Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. Marketing (1998) / Lancaster, Geoffrey A.