Principles of services marketing| (1994) / Palmer, Adrian

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Journal of business logistics Interfaces (Providence) Money marketing Marketing magazine (Toronto) Marketing news People management Travel trade gazette UK and Ireland HR Magazine (Alexandria, Va.) Management science International journal of physical distribution & logistics management Journal of marketing		UK retailers' cross-border activities (1996) / Corporate Intelligence Group Professional services marketing (1991) / Morgan, Neil The marketing of services (1984) / Cowell, Donald W. The management and marketing of services (1993) / Mudie, Peter Marketing professional services (1984) / Kotler, Philip Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H. Services marketing (1995) / Woodruffe, Helen Readings & cases in direct marketing (1989) / Brown, Herbert E. Cases in marketing of services : an international collection (1993) / Meidan, Arthur Services marketing (1996) / Zeithaml, Valarie A. Marketing financial services (2nd ed, 1995) / Ennew, Christine Customer driven : a revolutionary system for putting golden handcuffs on your customers ... (1990) / Goldzimer, Linda Silverman Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G. Business economics. (1997) / Hornby, W. Handbook of retailing (1988) / West, Alan Strategy in retailing : theory and application (1985) / Knee, Derek Performance measurement in service businesses (1991) / Fitzgerald, Lin Marketing tourism, hospitality and leisure in Europe (1996) / Horner, Susan Services marketing : integrating customer focus across the firm. (4th ed, 2006) / Zeithaml, Valarie A. Marketing in the tourism industry : the promotion of destination regions (1988) / Goodall, Brian Marketing for nonprofit organizations (2nd ed, 1982) / Kotler, Philip Services marketing management : an international perspective (1999) / Kasper, Hans Marketing education (1991) / Gray, Lynton Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L. Relationship marketing (1995) / Stone, Merlin Interviewing (1993) / Hague, Paul N. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. The strategic and operational planning of marketing (1986) / Greenley, Gordon E. E-Commerce (2001) / Rayport, Jeffrey F. New product development : a reader (1996) / Hart, Susan J. Service quality : new directions in theory and practice (1994) / Rust, Roland T. European marketing : readings and cases (1993) / Halliburton, Chris Brand management (1998) / De Chernatony, L. Retail marketing : theory and practice (1991) / Cook, David Strategic marketing for educational institutions (2nd ed, 1995) / Kotler, Philip International marketing : a cultural approach (1993) / Usunier, Jean-Claude Global marketing strategy (1995) / Douglas, Susan P. Global electronic commerce : theory and case studies (1999) / Westland, J. Christopher [electronic book] Marketing for tourism (3rd ed, 1995) / Holloway, J. Christopher Positioning strategy in retailing (1989) / Davies, Gary Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Marketing of tourism products : Concepts, issues and cases (1996) / Seaton, A.V Retail change : contemporary issues (1993) / Bromley, Rosemary D. F. International retailing (1997) / Alexander, Nicholas The internationalisation of retailing (1995) / Akehurst, Gary International retailing : trends and strategies (1995) / McGoldrick, Peter J. Quality: sustaining customer service (1993) / Taylor, Lynda King International trade : a business perspective (1996) / Jepma, C. J. Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. Research methods for leisure and tourism : a practical guide (2nd ed, 1997) / Veal, A. J. Advances in relationship marketing (1995) / Payne, Adrian The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Transport and tourism (1999) / Page, Stephen The customer service planner. (1992) / Christopher, Martin Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John Human resource management in the hospitality and tourism industry. (2nd ed, 1996) / Riley, Michael The practice of advertising (4th ed, 1995) / Hart, Norman A. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony Cases in retail management (1994) / McGoldrick, Peter J. The international marketing of travel and tourism : a strategic approach (1999) / Vellas, François Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Making customer satisfaction happen : a strategy for delighting customers (1994) / McNealy, Roderick M. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Public relations ethics (1995) / Seib, Philip M. Sales and marketing environment (1994) / Oldroyd, Michael International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. Strategic market planning : problems and analytical approaches (1979) / Abell, Derek F. The handbook of brand management (1992) / Arnold, David Understanding and designing market research (2nd ed, 2002) / Webb, John R. International marketing and export management (3rd ed, 1998) / Albaum, Gerald Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Customer care (1999) / Bee, Frances Marketing communications (1983) / Coulson-Thomas, Colin Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Marketing : concepts and strategies (2nd ed, 1994) / Dibb, Sally Advertising management (5th ed, 1996) / Batra, Rajeev Marketing management and strategy : a reader (4th ed, 1988) / Kotler, Philip The management and practice of public relations (1995) / Stone, Norman Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen New product success stories : lessons from leading innovators (1995) / Thomas, Robert J. Exploring direct marketing (1999) / O'Malley, Lisa How advertising works : a review of current thinking (1992) / McDonald, Colin The business of tourism (6th ed, 2002) / Holloway, J. Christopher Strategic management : concepts (7th ed, 1999) / David, Fred R. Essentials of marketing : text and cases (3rd ed, 1998) / Lancaster, Geoffrey A. Direct and database marketing (1997) / McCorkell, Graeme Managing technological innovation (4th ed, 1992) / Twiss, Brian C. Marketing research : an applied approach (2000) / Malhotra, Naresh K. The marketing research process (5th ed, 2000) / Wright, Len Tiu What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.