- Journal of international consumer marketing
- Journal of consumer psychology
- Marketing letters
- Journal of economic psychology
- Journal of consumer culture
- Journal of promotion management
- International journal of advertising
- Customer relationship management (Malibu, Calif.)
- Journal of advertising research
- International journal of research in marketing
- Journal of brand management
- Journal of marketing management
- Journal of the Academy of Marketing Science
- Asia Pacific journal of marketing and logistics
- Journal of consumer behaviour
- Journal of marketing research
- Journal of retailing
- Journal of advertising
- Journal of business and psychology
- Journal of consumer marketing
- Journal of consumer research
- International marketing review
- Qualitative market research
- Journal of product & brand management
- Journal of fashion marketing and management
- Advertising age
- Chain store age (1995)
- Corporate communications
- Journal of services marketing
- Marketing intelligence & planning
- International journal of consumer studies
- Marketing magazine (Toronto)
- Campaign (London. 1968)
- New media age
- Journal of business research
- Journal of international business studies
- Journal of marketing
- Brandweek (New York, N.Y.)
- British food journal (1966)
- Brand strategy
- Marketing news
- Service industries journal
- PR week (U.K. edition)
- International journal of retail & distribution management
- European journal of marketing
- Grocer
- Marketing week
- Fortune
- Journal of business ethics
| | - Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn
- Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
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