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Global marketing and advertising : understanding cultural paradoxes| (3rd ed, 2010) / Mooij, Marieke K. de

book: http://library.hud.ac.uk/catlink/bib/637206

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  1. Journal of international consumer marketing
  2. Journal of consumer psychology
  3. Marketing letters
  4. Journal of economic psychology
  5. Journal of consumer culture
  6. Journal of promotion management
  7. International journal of advertising
  8. Customer relationship management (Malibu, Calif.)
  9. Journal of advertising research
  10. International journal of research in marketing
  11. Journal of brand management
  12. Journal of marketing management
  13. Journal of the Academy of Marketing Science
  14. Asia Pacific journal of marketing and logistics
  15. Journal of consumer behaviour
  16. Journal of marketing research
  17. Journal of retailing
  18. Journal of advertising
  19. Journal of business and psychology
  20. Journal of consumer marketing
  21. Journal of consumer research
  22. International marketing review
  23. Qualitative market research
  24. Journal of product & brand management
  25. Journal of fashion marketing and management
  26. Advertising age
  27. Chain store age (1995)
  28. Corporate communications
  29. Journal of services marketing
  30. Marketing intelligence & planning
  31. International journal of consumer studies
  32. Marketing magazine (Toronto)
  33. Campaign (London. 1968)
  34. New media age
  35. Journal of business research
  36. Journal of international business studies
  37. Journal of marketing
  38. Brandweek (New York, N.Y.)
  39. British food journal (1966)
  40. Brand strategy
  41. Marketing news
  42. Service industries journal
  43. PR week (U.K. edition)
  44. International journal of retail & distribution management
  45. European journal of marketing
  46. Grocer
  47. Marketing week
  48. Fortune
  49. Journal of business ethics
 
  1. Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn
  2. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude
  3. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane

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