- Journal of public relations research
- Public relations tactics
- Public relations quarterly
- Communication world (San Francisco, Calif.)
- Public relations review
- Journal of brand management
- Media, culture & society
- Media (Hong Kong, China : 1988)
- Adweek (2003)
- Qualitative market research
- Journal of consumer marketing
- PR week (U.K. edition)
- International marketing review
- New media age
- Brand strategy
- Campaign (London. 1968)
- Marketing week
- Marketing intelligence & planning
- Journal of marketing
| | - Public relations : concepts, practice and critique (2008) / L'Etang, Jacquie
- It's not just PR : public relations in society (2007) / Coombs, W. Timothy
- Online public relations (2001) / Phillips, David
- Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael
- Celebrity sells (2004) / Pringle, Hamish
- Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Public relations principles and practice. (1997) / Kitchen, Philip
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